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The term permalink is abbreviation of “permanent link”
Let’s see which one is easier to understand,
1. http://www.weboptimizers.com.au/?123
2. http://www.weboptimizers.com.au/2012/04/02/seo
3. http://www.weboptimizers.com.au/archives/1234
or
4. http://www.weboptimizers.com.au/seo
The last option makes sense, Isn’t it?
Permalink optimization can help your website in many ways. First of all, it is very easier for visitors to read URL and assume what the webpage is all about. Similarly, it helps search engine robots to read it and display it on appropriate search results. This link will be permanent and distinctive for specific page, blog or archive page.
That’s why it is important for SEO, because it can increase keyword ranking for search engines.
Every business is interested getting high ROI, which means turning visitors in to sales. Improving conversation rate for your website, you have to write effective content for your products and organize you CMS in such a way that grab people’s attention and reduce the bounce rate. Pay per click is getting expensive and SEO is getting competitive, that is why conversation rate is important for your website. To improve it you can also write blog pages and try to communicate with your audience. Audience feedback can be a valuable KPI in measuring whether your social strategy is helping you convert better.
Combination of on-site and off-site SEO is the key element of popular websites. Off-site SEO means getting more links from other websites. When better ranked websites gives you back link it is considered a good quality link and it will help you for higher page ranking. Directory submission, social networking and social bookmarking, these are some of the best way to get back links for your site.
In an announcement back in 2009 , Google did announce that they were going to use the breadcrumbs to display the position of a page on the particular website’s ecosystem. This new feature now provides more options for a user to navigate to a particular branch in the search result directly from the navigation.In 2009, Google did publish a schema patent highlighting the importance of the breadcrumbs.
The schema and the display for all the websites will persist even if you have breadcrumbs or not. However a consistent breadcrumb trail will make it much easier for Google bot to display the correct levels of the trail on the search results.
Optimizing the breadcrumbs is easy. Uncluttered breadcrumbs occupy minimal space on the web page , give clear directives to the user of their position on that website and are often very informative about the importance of a particular piece of content. It is also a good idea to keep your breadcrumbs free of text such as “You are here” . Follow the simple tricks outlined below for optimizing your breadcrumbs and to facilitate better browsing for the end users.
Tips
- Breadcrumbs are excellent way to boost up the required density of a particular keyword for the page.
- Cannot be repeated and must always show hierarchy of that page.
- Must be located above the fold.
- Must start with the homepage and end to the current destination
- Ensure consistency by including all levels in the hierarchy.
- Never self link to the page you are on. The last part of the breadcrumb should always be unlinked.
- Breadcrumbs aid better browsing and lesser bounce rate. Never substitute breadcrumbs for your primary navigation.