Collection of Search engine optimization tools

Writing content for user or search engines has been a long debated topic. Even Google at one point has said that content writing should be user-focussed activity and not with the major search engines in the mind. Sites that focus on users more than search engine always end up winning in the long run. Wikipedia for instance ranks higher for keywords in most cases than websites spending millions of dollars on search engine optimization. For example here , here and here .

While one cannot guarantee an absolute top position for a specific keyword on Google, with the right tools,money and time it can be achieved.However search engine optimization is not an exclusive process.It starts at the very moment a graphic designer begins to sit down and design a PSD. It begins when designing interface or the look of any web document.Let us list some of the basic tools that need to be accounted for even before you start optimizing for specific keywords.

1) SEO doctor by Vladimir Prelovac

SEO doctor is a Firefox extension/plugin.It is designed with beginners as well as experienced people in mind.It has some great useful hints and suggestions that reflect the Google official documentation and guidelines. From the Author’s website : the plugin

Shows link structure and page rank flow for your pages

Detects search engine non-indexable pages using comprehensive methods

Points out to potential problems and assigns a score for your pages based on common SEO methodology

Quick access to most popular SEO tools

Fully customizable

If you use word press for your website the author has some very nice plugin to be used.SEO Smart Links is recommended if you use a wordpress blog.

2)Google Analytics/ Google webmasters tools

Google analytics is the state of the art tool to track and see what your visitors are doing on your website. It provides a lot of information beginning from the country of origin , bounce rate , loyalty and much much more.You can even create custom funnels and goals to see why your visitors are not filling out your contact form or any action that generates business for you.

While a lot of companies have analytics installed on their website they do not spend sufficient time analyzing or interpreting such data. Most reports emailed from analytics are usually sent to trash as soon as they are just looked at once for the number of visitors.

3) SEOQUAKE by seoquake team.

SEOQUAKE is yet another powerful tools to analyse your web performance.SEOQUAKE also featured a great article on position and performance of any website in the niche market. the plugin provides great information on any website and the number of links, page rank and other interesting information.

One may wonder why SEO is so important for your business.I keep thinking of the jess3 video I saw a few days ago. This will provide some good answers.