Google Local Listings and Optimisation

As a local business owner, you may wonder how much money you should spend on marketing yourself on the internet ? Is it worth spending hours optimizing your website for organic search placements and local listings or is it better to just spend marketing resources on offsite promotion ?

It is estimated that 20% of Google queries are related to local keywords.Most of out clients, a s a rule of thumb receive phenomenal percentage of leads from their local listings. Even individually we like to look at the local listings first to save time wading through thousands of pages. Some quick facts suggest that

• Nearly 4 Million business listings have been claimed worldwide
• 20% of searches on Google are related to locations.
• More that 50 million places page exist worldwide.
• Google local also interacts with your local business directory and data providers to pull in reviews and results.

These stats are significant if put into perspective. For example, a small restaurant owner may have been doing wonderfully well in the past. The restaurant may have generated high revenue due to its location. However, after introduction of Google local and other major directories , even if a new business is not conveniently located stands a chance to outperform the other. If this new business receives rave reviews in local directories, it will outperform the other business’s age and presence.

Our local listings package are affordable and work in conjunction with our SEO program. The Google local campaign is divided into the following phases

• Keyword research.
• Claiming the listing.
• Categorizing and Tagging
• Business text optimisation
• Dataproviders and IYP sites verification
• Generating reviews from Customers.
• Custom tagging , Custome maps and much more..

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