Keyword citations

In the recent past we did compile a list of all the factors that we thought would compile the most prominent factors to rank higher in the search engines. We have seen similar results being compiled by other bloggers and web agencies. For us though this list and all the things that come out of it are a continuous learning process. As we learn more and more , we would update our original posts relating to the factors for ranking higher.

Keyword citations is one important factor for ranking. The more number of times your domain name or keyword is cited , the more search results it will generate. If you have been following our Google local listings do’s and dont’s then you certainly know how important keyword citing is.

lets do a simple case study on why keywords or brand name citations is :

Simple Citations

We did a simple search with the keyword “Weboptimizers” the name of our company and found the following Google results

If you look at the first result from page 2, its a page that does not belong to us from twit help.The keyword obviously has been highlighted as a citation.Even the second result does not belong to us and the third we put up with a pr agency.

If we look at the SERPS , it yields 28K results for that keyword.

Indirect citations

if you have been using your company email address at places to register and the page gets indexed very well , there is a chance that the Email citation will show up in google results for your company address. For example Look at the following picture for better explanation

Split citations

Certain citations are highlighted by Google even though split. For example a web query for the entire word Weboptimizers will yield results that have web and optimizers as splits.So far citations on local directories , data providers and other web directories have seemed to boost the Google local listings.