How to Set up Bing Webmaster Tools


Hey everyone. Today, I’m going to show you how to set up and verify Bing Webmaster Tools for your website. It’s important to submit your site to Bing Webmaster Tools. You might be wondering why you should be submitting your site to Bing Webmaster Tools if you’re already using Google Search Console. Well, Bing power Yahoo!’s and AOL’s organic search listings, so their reach is quite large. By utilising both tools, you are ensuring that you’re not losing any traffic that could potentially generate leads or revenue for you.

Now without further adieu, let’s get into setting up Bing Webmaster Tools. From the homepage, we’ll sign in if we have an account. You can sign with a Microsoft, Google, or Facebook account. I’m going to sign in with my Google account. From the homepage on your dashboard, you can see a list of websites you have access to. To add our website, we want to copy the URL, which I’m going to do now, and paste it into the Add a Site bar. You will then be prompted to add a sitemap, which you should definitely do. If you know where the sitemap is, then you can grab your URL there and paste that in, and then we’ll click Add.

You will then need to verify your ownership. This is so that random people cannot set up a profile for your website. You have three options to verify ownership for your website. I’m going to show you the easiest way to verify Bing Webmaster Tools using option two and WordPress.

So what we’re going to do is copy this authentication code that’s between the quote marks and then go into the backend of our website on WordPress. From our dashboard, we’ll click on SEO on the bottom left, and then General, and then click on the Webmaster Tools tab. Now where it says Bing Verification Code, we want to paste our authentication code in there and hit Save Changes. After saving changes, let’s go back to Bing Webmaster Tools and click Verify. Your site will then be set up. You will then have access to all kinds of click data metrics and information about how your site is being handled.

And that’s how you set up and verify your website on Bing Webmaster Tools. If you guys have any questions, feel free to comment. I’ll be happy to answer any of them. If you enjoy Digital Marketing videos like this one and you want to see more of them, then definitely go ahead and subscribe to our channel.