Aug 13

How Do I Drive Website Traffic Without Using SEO?

Search Engine Optimisation is one of the best strategies a business can use in their marketing campaign. But, it takes time getting ranked high in the results, especially if you’re trying to rank for competitive keywords and phrases to gain website traffic. Online businesses saturate the web nowadays with SEO tactics of all sorts. It makes it harder for the newcomers to online entrepreneurship to achieve success at it. But, that doesn’t mean they can’t find a way to make a go of it.

If all you had in your marketing arsenal, though, was just SEO, then you’re missing out on many website visitors. While you work on eCommerce SEO tactics, or if you want to wait to get site followers first, consider adding alternative marketing techniques to boost your chances, now, for more traffic to your site. SEO may come later on in your marketing efforts.

Some opportunities don’t need SEO for success. Here are just a handful of those options you can consider adding to your marketing campaign arsenal:

Social Media Marketing

Social Media has been a cost-effective strategy, for successful businesses alike, for quite some time now.

It offers the ability not only to reach potential customers, but it also fosters growth relationships with your target audience. To drive website traffic, you will need to provide your followers with information that piques their interest. Everyone shares articles and blog posts that catch their eye. Get them hooked on your content and they’ll click through to find out what your site has to offer, or they’ll share it with all their friends.

Is it really as simple as that? Well, no, not really. There are few things you will need to keep in mind to implement this strategy for your business:

Figure out where your target market is- What social media platform is your target audience using? If they’re not on Facebook, then why waste efforts there? Go to where they’re hanging out and build relationships on that platform.

You may need to consider paying for ads- A lot of the social media websites place business postings at the bottom of people’s news feeds, where they may not see it. To increase the chances that someone views your posts, you may need to pay to promote your products or services. Some sites, like Facebook, offer inexpensive paid advertisement options.

Branded HashtagYou may still wonder if it’s worth it to start a social media campaign or not. After all, these sites used to be for those wanting to share fun pics and memes. But, nowadays, it’s evolved to business users promoting their products or services. If you would like to maximise your chances of driving traffic to your site, without worrying about search engines, consider adding social media to your marketing arsenal. Here are some reasons you shouldn’t ignore social media.

Grow Your Brand

By interacting on a social media website, you’re increasing exposure of your business to more people every day. Through likes, shares, and comments, you’re getting noticed, and people will want to find out what your website is all about.

Increased Conversion Rates

The more you use social media, the more it looks like you’re a human to potential visitors and customers and not just an automated robot. People would rather deal with a person than a machine. We are personable, and compassionate, while machines are cold and impersonal. When someone needs what you’re selling, they’ll come to you, because you’ve proven yourself worthy of their money.

Customer Service Amplified

When someone asks you a question on a social media website, and you respond to them, you’re not just helping one person. You’re publicly showing that your company cares about its customers by providing answers they need. It will satisfy that customer, and all the rest who view the interaction you have with that one person.

Email Marketing

With the rise of social media websites, you may think that the email era was dying out. However, that’s far from the case. People love interacting with their friends on those sites, but they still check their email programs, a lot. They often choose email as the preferred method of contact when site visitors decide how they want their messages sent to them. Emails are less intrusive than phone calls and allow a user to read them at their convenience.

So, what’s the point of the email marketing campaign? By sending email messages or newsletters to participants, that have signed up to receive them, you’re helping refresh their memory about you. They visited your site once, checked around and left. They get busy and forget that your site was even there. Marketers know this happens, so they use an email campaign to make sure the potential customers remember what their business does or offers.

What does email marketing have to offer? Email campaigns can have numerous benefits, such as:

Personalisation

Emails are an easy route to take when personalising your marketing efforts to your opt-in lists. What catches attention more when you’re able to address, by name, the person who asked for more information. For example, “Sally, you are important to us…..” gains you more points than a generic, “To whom it may concern,….”

Tweak Your Emails

Different people purchase different products from your online store. If one purchases videos and the other buys books, would you send them both targeted messages selling other videos you may have? Not likely. You would send book-related messages to those who prefer buying books.

Easy to Test

Email marketing campaigns are easy to test and see what’s working and what isn’t. You can tweak each message, headlines, or subject lines to figure out which one is bringing you the better ROI. It will help your campaign to be more efficient.

Ability to Share your Promotions

People who receive your email promotional ads can share them with someone they know, who might need that item. People love to feel like they’re helping their friends or family members. If your promotional message is enticing enough to them, they’ll refer someone they know to that message, which could lead you to another website visitor.

Automated Email Process

You can write up these email messages or newsletters ahead of time and schedule the time they will go out. By sending a promotional advertisement at just the right time in the selling process, you can increase your chances of getting them to buy what you’re selling.

Guest Blogging

One of the best ways to establish yourself as an expert in a particular industry is by guest blogging on another established blog. It gives you prime opportunity to drive traffic from that blog to your site, due to social media promotion that the other blog will provide your piece. Your promotional efforts will help them get website traffic from your followers as well.

Other benefits include increasing awareness of your brand and establishing trust with potential customers. Followers of the other blog and your followers will see you as being promoted, in a way, by the other blog’s owner. If John had you provide a guest blog than he must think you’re an authority on the subject.

The key to being successful with your guest blogging strategy is to provide your post on the right website. Which other blogs are targetting the same market as your blog? Finding the one like-minded to yours that will give you the best ROI, so to speak, for driving traffic to your site. Guest blogging on just any old website will not gain you much in the way of potential customers, you must stick to the same market for success. Other tips for guest blogging are:

Don’t be afraid to ask- Guest blogging opportunities rarely ever fall into your lap. You will need to find these opportunities yourself and ask to provide a guest blog post. Figure out which blogs will benefit you and pitch them with your content ideas. As they say, the worst thing that can happen is they’ll say no to you. That’s okay, keep searching and pitching until one agrees to your request.

Write high-quality content– To establish credibility and expert status in your niche field, you need to provide content that’s unique and informative to your target audience. Decide what the blog followers might want to learn about and give it to them in your post. Provide a solution to the blog audience’s problem is a great way to engage them and drive them to your site for more information.

Avoid a bunch of keywords- Yes, guest blogging helps with search engine optimisation, but that’s not your intent here. You want to build authority in the field, so keep your blog piece natural and informative, not stuffed with keywords. People sometimes recognise keyword spamming and will click away when they see it.

Offer incentives to increase your email list- Offer your readers a benefit of sorts to get them interested in going to your site to opt-in to your email list. The more people you can reach, the more sales you can make in the future.

Display Ads for Website Traffic

The internet has made advertising relatively easy with setting up marketing campaigns for your business. Your audience is likely to find you quickly with the ads that you place throughout the internet on other sites and search engines.

The most common display ad campaigns are re-targeting or remarketing. They are an excellent tool for users that have visited your site before. When they first came, they would have a cookie placed on their browser to track the sites they visit through their browsing experience. The cookie collects data about their interests, their purchases, and the types of sites they stop by to view.

As they peruse the internet, they’ll notice display ads with items related to things looked at while surfing, or the items they bought. Your site could be advertised in one of these re-targeting ads. It would help them remember your website and make them want to go back again to check out more or to buy more products.

For a useful display ad campaign, you’ll want to make sure you know who your target market is and where they’re likely to stop and visit on the web. Coming up with a persona of your market audience will be vital in understanding customers possible browsing patterns, so you’ll know where your ads should be placed. Once you’ve figured that out, then you must plan the rest of the campaign. When they click the ad where are they going to land? Your call to action needs to be clear here. If you intend to get them to sign up for your email list, then make sure that they see that as soon as they land on the page.

It’s also crucial that you keep track of your display ad analytics and tweak them as you go along with the campaign. If you see something isn’t working, change it immediately to try something else out. If you leave the ad alone to try to do the job, you’re only wasting time, money and possible website traffic.

Video Marketing

We know content marketing is an excellent tool used to reach your target audience. But, how many businesses know of the power of video marketing? Video formats are much like the articles and blog posts as far as providing quality information. It’s just done in a different form. If you want to drive a significant amount of traffic to your site, using videos in your marketing campaign would do it.

You can offer product demonstrations, reviews, advertisements, or even fun skits promoting your brand. You can place them on your website, blog, and social media outlets. If you want a video-sharing site to upload all of your content to, here are a few of the more popular venues available:

Youtube

Who hasn’t heard of Youtube? It’s the largest website available on the internet for holding all your video content on a channel that you personalise to you and your business. Youtube has been around for many years and welcomes tons of website users every day. People flock here to learn how to do something, be entertained or find out how well a product works. What’s more important, is that they share the videos they like with others on social media, which could increase your website traffic even more.

Vimeo

Vimeo is smaller than Youtube but would be better for businesses who want to reach niche-related audiences in a competitive field. While most of the competition will vie for attention on Youtube, you could enjoy more views on Vimeo. The site offers paid and free packages.

Wistia

Wistia is not as well known as the others, but it’s a great tool to use for businesses that want to reach their market audience. The site caters to business owners and offers a way to analyse traffic metrics and personalisation for adding things like call to action links for driving traffic to your site. It is one of the more expensive options out there but could be worth the price with the extra help they give.

Instagram stories

Instagram is well known for being an image sharing site, but it also offers small video clip formats to reach tons of viewers. Instagram stories allow you to establish credibility by allowing you to publish video clips for your audience, so they can get to know you. The more they know you, the more trusting they are of your business. Plus, Instagram has one of the best sharing capabilities around, provided you offer quality clips.

Instagram stories

Community Groups

One of the best techniques for marketing is a simple one. It boils down to building relationships. Gaining online friends, through communities like these, enables your making campaign to be the most effective tool you have. Because you’re building trust, credibility and expert status in the niche field your business is in, people will start liking you. The key to remember here, though, is that you may be a business, but you need to leave your business behind.

Most community groups don’t want sales-y people around them. They don’t want to be spammed with business messages. They come to get to know other people in like-minded situations or have similar interests. It’s the equivalent of chatting with online friends. Remember, though, that you’re not driving website traffic by joining groups of other marketers, you’re targeting your audience.

By joining one of these of community groups, you’re building trust as people get to know you as a person. To promote your business through one of these groups, you need to offer advice to others who have problems that your company can solve. Be a lively commenter, congratulating others on their accomplishments. As they get to know you, they’ll want to see what your website is all about and what it has to offer them.

Here are a few of the many community websites you can join to build an online persona:

  • Facebook groups
  • LinkedIn
  • Google+
  • Redditt
  • Any niche-related forums

Conclusion

Search engine optimisation is still a great tool to use to gain new website visitors. However, it’s not that easy to get to the top of the rankings at first. It takes time and plenty of effort to make it successful. It also shouldn’t be the only egg in your marketing basket.

By using other techniques, you can drive traffic to your site without having to concentrate so hard on SEO and keyword phrases. There are multiple ways that you can more website traffic. Consider video marketing, social media, display advertising, email marketing, guest blogging and community groups just to name a few.

About The Author

Ajay Chavda is the co-founder of Weboptimizers, an SEO agency in Melbourne and has been involved with SEO for over 15 years. Between the digital properties and security forums he has managed, his articles have been read by approximately 50 million unique visitors.

Leave a reply

Your email address will not be published. Required fields are marked *