A long time ago, website owners could stuff their pages with keywords and thereby manipulate early search engines. When Google took over the search industry, things changed. Now, conventional wisdom in the SEO industry says that too many keywords can result in Google penalties. Although that may be true, for the most part, Google may rank keyword-stuffed data, as long as it has value.
A Google representative broke the news that stunned the world: In a tweet, he revealed that Google’s not too worried about keyword stuffing after all. In fact, John Mueller, a Google Webmaster Trends Analyst, suggested that Google may not penalise sites at all for keyword stuffing.
Of course, this doesn’t mean that webmasters should indiscriminately load their content with keywords. Instead, the statement most likely means that digital marketers can create high-value content without worrying about receiving penalties for repeating a keyword too many times.
Mueller suggested that, because more than 200 factors affect page rank, content creators should avoid the temptation to try to achieve perfection. Instead, SEO practitioners should focus on publishing material that supplies value to their audience.
Although keyword stuffing may not hurt good content, writers may still want to avoid the practice. After all, repeating the same words or phrases could negatively impact readability and the user experience.
In summary, the SEO industry was rocked by a Google executive who revealed that keyword stuffing might not affect page rank as much as people previously thought. With so many ranking factors in play, website owners should try to get as many as possible, but shouldn’t stress out while trying to achieve perfection.
Ultimately, it’s the high-quality content that meets real-world needs that rises to the top of search engine results. Finally, SEO professionals can make better use of their time optimising their own content rather than worrying about why someone else’s content is outranking them.