Jun 21

A Detailed Guide On Internal Links & Internal Linking Practices

SEO has swiftly become one of the most critical factors in nurturing an online business. As such, it is essential to understand its various ins and outs, as well as tips or insider knowledge that may be available. SEO is a complex topic, with many different facets, and as such it is vital to seek out reliable, actionable information whenever possible.

Over the course of this article, we will be discussing internal links at length. Internal links are one of the most critical factors in SEO, as they are crucial for gaining a broader audience. An SEO expert will never ignore the perils of not internally linking. We will be discussing the details of internal links, their application, as well as how to optimize them. An assortment of frequently asked questions and general tips are listed as well.

What are internal links?

Links as designated as such for a reason; an internal link is quite literally what connects your content, business, or personality to the rest of the worldwide web. Without links, content would not be able to be shared at the lightning-fast pace we have become accustomed to in recent years. Without internal links and Search Engine Optimization, many of the viral sensations and new-age tech millionaires that have risen in the past ten years would still be relatively unknown. Suffice to say, links are vital in growing your presence online. Below are some key facts about internal links, as well as some general applications.

  • Links are a key part of how Google ranks you in searches.
  • Internal links are often how Google classifies your website, determining content, demographics, and popularity.
  • Links allow you to organize your website in ways that wouldn’t be possible otherwise.
  • The technology can quickly discern between content relevant to viewers and those pertaining only to business matters.
  • Internal links can directly relate to a website’s success, in both the short and long term.

A broken link or a 404 is effective loss of authority. If considering the effectiveness of either SEO or PPC campaigns, a crucial aspect of considering the effect of connected content is often discarded. For an example, if trying to improve your ecommerce, ensure that you follow these ecommerce SEO tactics which include internal link building.

Why are internal links important?

Speaking more specifically, internal links are pieces of texts or imagery that send a visitor to your webpage to other sections of content. The content your link connects to can be from anywhere with unrestricted access: another part of your webpage, Wikipedia, academic sources, Youtube, or even an advertising partner’s website. There is no limit to what you can link to, so long as the page isn’t locked behind a password or paywall.

That in mind, it’s easy to see how links have come to play an essential part in the online discourse. Without links, it would be impossible to network with potential partners and clients. One of the most popular utilization is placing a link at the end of one piece of content that links another, closely related one. In theory, so long as the content being linked to is suitably engaging, this keeps your audience on your website for more extended periods of time, and as such earns you more revenue and Pay Per Click earnings.

There is a difference between linking and internal linking. General linking can be to anywhere on the web, as already discussed. Internal linking is about linking to other places on your web page, or to other pieces of content you have created. The distinction is minute, yet fundamental. Keeping web traffic in areas relevant to your product will yield tremendous results over time. Simply put,  Internal links are the backbone of On-page SEO.

What are some recommended practices for internal links?

Internal links may seem simple on the surface, but in practice require a good deal of care when being implemented. Below we discuss some of the most essential steps to follow when beginning to implement the technology on your website. These tips range from technical applications to creative advice, and as such can be utilized or ignored at your discretion. Keep in mind that the insider knowledge listed below has been compiled by some of the most significant SEO services out there. Additionally, the information will yield higher results when utilized in tandem with one another.

  • Create large webs of links. On the surface, it may seem like it may be best to keep your links simple, limited to only one or two additional pieces of content. This idea is folly: The more relevant pieces of content you can keep your visitors cycling through, the greater results you will enjoy. It is important to know the limits of the process, as it is inadvisable to create link webs that are overly convoluted or unrelated to one another.
  • Natural transitions are essential when crafting links. No one wants to go from an article about lawn keeping to one about video games. It is important to recognize what the demographics of one article may want from another, and so forth. Keeping in line with this ideology, it is recommended that all posted pieces of content on a single outlet are closely related to one another. Using the example mentioned above, an article about lawn keeping will perform best on a website dedicated to the subject. In this scenario, it is easy and natural to take a visitor from one article to the next, as they are likely to be interested in the majority of pieces on the website.
  • Keep internal links relevant and limited. When a visitor is accessing a page about your business information, everything they are looking for should be available after a single click. In this scenario, using a string of internal links is far more likely to irritate someone than it is to keep them on your outlet. Keep internal links related and reasonable for the best results.

How do I create good content?

Creating exciting content is an integral part of internal links. Even if you have your links optimized to perfection, it won’t matter if the content being linked to isn’t engaging. As such, understanding what your demographics are looking for is essential to meeting your bottom line. The advice listed here will deal more with how to appeal to your audience, whoever that may be, and will not contain information related to specific topics.

  • Understand what your audience wants. If you have a website about sports, don’t create content discussing politics. In a similar vein, you shouldn’t mix topics, or spread yourself too thin. Utilizing the example mentioned above, the last thing a sports fan wants to hear about is the latest tragedy. Likewise, someone greatly invested in current events may be annoyed by something as frivolous as a sporting event being thrust in front of them. Once you have a grip on what it is your audience wants and expects of you, your business will have room to grow at an expedited rate.
  • Keep tone in mind. If you’re creating a website that deals with plain, empirical data, then the content you link to should keep in line with that regarding presentation. Overly flowery language or humour gets in the way of the bottom line, and will ultimately do more to harm your internal linking endeavours than it will benefit them. If your content deals with leisure time activities or entertainment products, then a tone that is too plain and succinct may be off-putting for some of your audience. In this scenario, the best idea would be to incorporate some energetic language and calls to action.
  • Limit the scope of what you’re linking. Don’t funnel readers from a bite-sized article to a massive academic report. Understanding your audience’s attention span is a critical part of keeping them engaged and clicking on more links.

What is anchor text, and why is it essential?

Anchor text is what appears on hyperlinks of your content when it appears in a Google search. The text can be utilized for a number of purposes. Many use it to get people interested in a given piece of content, while others try to use it to display the most relevant information possible. No way is correct and will be largely contingent on the subject matter. Below are some tips for utilizing anchor text, as well as how to optimize it for Search Engine Optimization.

  • Australian SEO companies and specifically the ones at the top end of the town with a bit of experience will strive for what is known as an “exact match.” This concept relies on someone typing into the search bar exactly what you have listed in anchor text. When an exact match occurs, the likelihood of your website appearing in the search results skyrocket. As an example, if someone searches “Best Places for Wine Tasting,” and that exact phrasing is listed in your anchor text, then you have achieved and exact-match. Following this line of reasoning, it recommended keeping anchor text snappy and general, to greatly increase your website traffic.
  • A partial-match is the next best thing to an exact match. This is anchor text that includes a slight variation of a given person’s google search. In these scenarios, you will have far more competition in regards to who gets the top spots. In these scenarios, multiple hyperlinks will appear, with each of them being ranked by relevancy to the initial search terms.
  • Branded anchor text is an important tool for businesses and artist’s to utilize. For instance, if you had a business called “Max’s Shoes,” whenever someone enters that in the Google search bar, you are practically guaranteed the top spot. Be wary, however: Even in these scenarios, large conglomerates will pay to be placed right next to you. This practice is most common with businesses offering a similar product and is done in hopes of stealing your potential customers.
  • Naked links when someone has incorrectly entered a URL, but what they have entered still has enough relevant keywords to display your website. These scenarios are prime examples of why it is important to be general with your anchor text.
  • Lastly, images are utilized in Google’s anchor text identifying algorithm as well. If someone has searched for an image, and the exact match is listed on your page, then that image will appear as a hyperlink. This concept is why it is important to include different types of media in your content, as it increases the odds of appearing in searches.

What are best internal linking tactics for Search Engine Optimization?

To achieve the most significant results with Search Engine Optimization, it is crucial to keep a few factors in mind. These factors can be described as an SEO Checklist. The checklist contains all the things someone hoping to make the most of the concept needs to bear in mind. There are plenty of tools in the market that will help you simplify and achieve a good outcome with SEO.

  • Keep things simple. Brevity is the soul of wit, and the same concept applies to internal linking and anchor text. If your anchor text and links are too complicated, or too densely packed with keywords, then you are doing just as much to alienate potential clients as you are to appeal to them. Keep headlines and anchor text between 3 to 10 words. Any more, and you increase the likelihood of another web page achieving a higher rank than your own.
  • The information contained within a link should be relevant to the link itself. One of the quickest ways to alienate potential clients is to lie to them; it may seem like a good idea to embellish a bland headline, but the long-term ramifications of the practice will greatly outweigh the short-term gains. Don’t sensationalize your content, don’t claim features that do not exist, and try to keep things factual.
  • Keep keyword density low. Keywords are an essential aspect of Search Engine Optimization. This concept is well known, but very few understand the genuine danger of “keyword packing.” The process can lead to adverse effects in the long run, and as such your keywords should be lightly sprinkled throughout a piece of content, and not crammed into every corner.

Conclusion

Internal linking can greatly benefit you in your online endeavours. Utilize the technology to funnel your clients and website visitors from one relevant piece of content to the next. SEO packages help you greatly in the process. Following the insider knowledge listed above has the potential to take your business to new heights.

About The Author

Ajay Chavda is the co-founder of Weboptimizers, an SEO agency in Melbourne and has been involved with SEO for over 15 years. Between the digital properties and security forums he has managed, his articles have been read by approximately 50 million unique visitors.

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