Aug 01

Keyword Research – Ultimate Guide To Better Keywords Fast.

Keyword research is one of the most important parts of designing a website. Many SEO’s consider keyword research the most important form of market research for the 21st century.

Your keywords are what will bring people to your website. Keyword research is the process of determining what keywords are most likely to bring prospective customers to your site. It’s also important to do keyword research to determine where you should place online advertisements for your website. Keyword research can be quite time-consuming, but there are ways that you can make keyword research easier, and you’ll learn about these methods later in the article.

If you pick the wrong keywords, the people who visit your website might not be interested in your products or services. Furthermore, choosing the right keywords is one of the most important parts of any search engine optimization strategy. Many business owners have found that improving their keyword research strategy caused their website to get close to the top of Google’s search rankings!

What Are The Best Ways To Do Keyword Research?

While different business owners have different keyword research strategies, many business owners feel that these are the best ways to do keyword research:

Use Google Keyword Planner:

Google keyword planner can allow you to estimate the amount of traffic that a keyword will generate. This tool is especially effective if you are doing keyword research for an AdWords campaign. In most cases, it’s best to use Google Keyword Planner along with Google Trends. One important advantage of Google Keyword Planner is that it’s free to use. Here are some other things that you should know about this powerful keyword research tool:

  • Google Keyword Planner makes it easy to share your keyword plan with other people.
  • Google Keyword Planner can help you come up with new ideas for keywords.
  • If you have any questions about Google Keyword Planner, it’s easy to contact Google customer support.

Use Google Trends:

Google Trends can show you what the top trending searches are, and it can show you how many times per day a particular phrase or word is searched on Google. You can also determine whether a search term has become more popular or less popular over time.

Google Trends can show you where people who are searching for a keyword tend to be located. Not only does it show you what country they are likely to be from, but it also tells you what state US residents searching for the phrase or word tend to be from. It’s possible to subscribe to Google Trends and receive updates about a certain keyword or series of keywords.

Google Trends makes it possible to compare the popularity of keywords by using a line graph. In fact, many business owners feel that it is the best way to compare the popularity of keywords. It is even possible to compare more than two search terms. These are some of the best uses of Google Trends:

1. Determine The Popularity Of A Brand Or Product

Keyword research with Google Trends can help you determine what products will be most likely to sell. Products that people frequently search for are much more likely to sell than products that people search for less often.

2. Determine If Anything You Sell Or Are Planning To Sell Is Changing In Popularity

Seek out products and services that are becoming more popular, and you should avoid selling any products that are significantly decreasing in popularity.

Look At Google Search Suggestions:

Google search suggestions show you what the most common search phrases are for a particular topic. It’s important to use Google incognito when you look at the search suggestions for a topic. This is because things that you typed into Google in the past can affect the search suggestions.

You Can Manually Search For Keywords:

Type in a keyword that you’re considering using and see what comes up, but don’t use the keyword unless the websites that come up are similar to yours. In addition, determine if any competitors come up when you manually search for a keyword. It’s best to use a multi-phase process to come up with the list of keywords that you’re considering using:

1. Create “Buckets” That You’ll Put The Keywords In:

Develop a persona that illustrates what you expect your “typical” buyer to look like, and consider your “typical” buyer persona when you’re coming up with a preliminary keyword list. These are some things that you should include in your “typical” buyer persona:

  • Their age
  • Where they live
  • What they do for a living
  • How much money they earn
  • Difficulties that they are likely to face
  • Things that they are interested in and their hobbies
  • Their short-term and long-term goals

Many business owners recommend that you use PowerPoint slides to illustrate your “typical” buyer persona. It’s best to come up with 5-10 preliminary keywords that you’ll use as categories (“buckets”) to put the other keywords in.

2. Create A Comprehensive List Of Potential Short Keywords:

Come up with several more keywords for each category of keywords. Make sure that the list of potential keywords is well-organized.

3. Pick The Best Ones:

After you do this, you need to consider which keywords you should use. Always use a variety of keyword research tools to do this.

4. Create A List Of Long Tail Keywords:

Create long tail keywords for each keyword category, and it’s important to use multiple keyword research tools to make sure that these phrases are things that potential customers are likely to type in. Long tail keywords are keywords that are four or more words.

It’s usually most profitable to come up with long tail keywords that are related to a niche topic within your business. For instance, if your website sells items that are related to a particular sport, one of your long tail keywords may be how to perform a certain drill that’s commonly performed when one is practising for the sport. It’s much easier to rank well with search engines when there are fewer websites that are using the same keyword as yours.

5. Try To Think Of Even More Keywords In Each Category:

Consider words and phrases that are associated with the keywords that you’re planning to use. Investigate the effectiveness of these keywords by punching them into a search engine and using keyword research tools. Keywords that are closely related to an original keyword but not directly related to it tend to be ideal for your search rankings and profits.

6. Find Out What Keywords Your Competitors Use:

If your competitors have high search rankings and use keywords that you didn’t think of yet, it might be a good idea to use these keywords. However, there are several important things to keep in mind when you’re considering using a keyword that your competition uses:

  • Using keywords that your competition doesn’t use could give you the opportunity to generate massive amounts of traffic using a method that your competition hasn’t considered yet. In some cases, your competition might not even find out that your website ranks well with these keywords.
  • If you have some of the same keywords as your competition, it’s important to make sure that your website ranks better than your competition with these keywords.
  • Consider using SEMRush to determine what keywords your competition is using. If you attempt to determine what keywords your competition uses without a keyword research tool, it can be an extremely long and challenging process.

Consider Using Other Keyword Research Tools:

While Google’s keyword research tools can be highly effective for Google, it’s important to use keyword research tools that consider other search engines. In addition, Google’s keyword research tools aren’t particularly effective at helping you come up with new keywords.

In addition, the keywords that Google’s keyword research tools tend to recommend are generally used by too many people for you to easily rank well by using them alone. Other keyword research tools are more effective for helping you find a niche market. These are some examples of other keyword research tools that you should consider using:

1. HubSpot:

HubSpot lets you do keyword research on the HubSpot dashboard, and the tool is easy to use. In addition, it’s easy to ask questions about the software. HubSpot offers a customer service line, and the company’s representatives are knowledgeable and friendly. HubSpot also offers an online chat.

It’s possible to get HubSpot for free, but they offer three tiers of paid plans as well. Their starter plan is 50 dollars per month, and their basic plan is 200 dollar per month. HubSpot’s professional plan is 800 dollars per month. The basic and professional plans are billed annually.

2. SEM Rush:

SEM Rush can allow you to determine what keywords will bring in the most traffic. SEMRush is extremely easy to use. While it offers exceptionally detailed reports and is often considered to be one of the best tools for all aspects of SEO, it’s a bit pricey. However, the company offers a 14-day trial that’s a 199-dollar value.

3. Ahrefs Keyword Explorer Tool:

Many business owners feel that this is one of the most effective and easy to use keyword research tools. Ahrefs Keyword Explorer Tool can allow you to estimate the amount of traffic that a certain keyword will bring in, and it shows you a graph with information about what you can expect from using a certain keyword. It allows you to put the keywords that you’re researching into categories. You can get a 7 day trial of Ahrefs Keyword Explorer Tool for 7 dollars.

4. LongTail Pro:

LongTail Pro is one of the most popular keyword research tools, and it’s specifically designed for researching long tail keywords. There is a platinum version of this keyword research tool, and the platinum version of this tool can come up with keywords that are based on your website! Furthermore, one version of Long Tail Pro offers cloud storage.

5. KW Finder:

KW Finder is another extremely popular keyword research tool. It can help you determine what keywords will bring in traffic that is likely to convert. There are free and paid versions of the software available.

6. Spy FU:

While this software can be effective for any business owner, it’s best for companies that are operating in a tight niche. However, there are some disadvantages of Spy Fu. One disadvantage is that there is no free plan offered. In addition, the top level plan costs 999 dollars per month. Luckily, the other versions of it are significantly cheaper. This software doesn’t allow for the same depth of keywords as other keyword research tools. Furthermore, it’s not a real-time keyword research tool.

7. Serp Stat:

Serp Stat allows you to determine how often a keyword is searched, and it also offers several other important features. In fact, you can use Serp Stat to determine what keywords your competition is using, keyword difficulty, and CPC. In addition, Serp Stat allows you to determine the search rankings of the websites that are using a certain keyword on multiple search engines. In addition, Serp Stat is affordable. You can begin using Serp Stat for only 19 dollars per month.

Check Out The Subreddits That Discuss Keyword Research:

There are several subreddits where you can learn about keyword research & SEO in general. For instance, r/entrepreneur allows you to ask any questions that are related to starting your business. While some members of r/entrepreneur will be knowledgeable about keyword research and other aspects of online marketing, r/entrepreneur is a community for all types of business owners. Therefore, some of its members won’t be very knowledgeable about keyword research. It’s also a good idea to check out r/SEO. Many of the people on r/SEO have many years of experience with keyword research.

It’s also a good idea to check out r/web design. Not only are many members of this community knowledgeable about keyword research, but keyword research is a common topic on this subreddit. There also is a similar subreddit that’s called r/webdev.

It’s also a good idea to see what people are talking about in subreddits that are related to the product or service that you are considering offering. This could give you ideas about what keywords you should choose.

If you are curious how often people in a subreddit use a keyword that you are considering, you can use the find on page feature on your computer to determine if it is used in a particular post. Keep in mind that the words and phrases that are used in titles of Reddit posts are more likely to be used as search terms than the words and phrases that are used in the body of the content.

Browse Local Forums:

This is especially important for people who are selling their products or services locally. If you go to a forum for people in your area, it’s a good idea to examine the words that are used in the titles of posts. This can help you to find keywords that will draw in local traffic. Here are some examples of forums for people who live in Australia that you should look at:

Topix:

Not only does Topix have a forum for people who live in Australia, but there even are Topix forums for specific Australian cities.

Down Undr:

People on this website write posts about businesses in Australia. This forum can give you ideas for keywords that will appeal to residents of Australia.

Flying Solo:

Take a look at this forum if your products or services are designed for Australian small business owners.

Look At Classified Ads On Gumtree:

Looking at how classified ads on Gumtree tend to be worded can help you figure out what keywords are most likely to draw in traffic. It’s especially important to look at the titles of classified ads on Gumtree. Here are some other ways that you can use Gumtree for keyword research:

  • If you choose to post a classified ad on Gumtree, you can do keyword research that will improve the visibility of your ad on the website.
  • You can look at the trending searches on Gumtree to come up with ideas for your website’s keywords.
  • If a keyword that you use on Gumtree has improved the visibility of your Gumtree ad, it might be a good idea to consider using it on your website.
  • Due to the fact that Gumtree is specifically tailored to the needs of people who live in specific parts of Australia, it’s possible to get ideas for keywords that will improve your local SEO.
  • If you have any questions about Gumtree keyword research, you can call their customer service line.

In addition, there are many websites that are similar to Gumtree, and they might be worth checking out.

About The Author

Ajay Chavda is the co-founder of Weboptimizers, an SEO agency in Melbourne and has been involved with SEO for over 15 years. Between the digital properties and security forums he has managed, his articles have been read by approximately 50 million unique visitors.

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