Include Age Group, Gender, Location, Affluency, Device Type Usage if any.

An example is
20-25 Year old, Male/Female, Melbourne Metro, Using an Iphone

For an example

- Fail to lose weight
- Tired of following a diet
- Old age
- Have health issues
- Don't have good guidance

List as many as possible. Please take some time to address this as this will really impact the copy.

For an example,

- Have that perfectly toned body for your wedding
- Have the body of dreams for that beach outing
- Lose weigth to be healthy and so on...

List as many as possible

Please add their URL's

This could be free quote or strategy session. Please add as many offers as you can. For an example

- Free 45 Minute Body Assessment
- Free Body BMI/Fat %Report
- Free Personalised Diet Recommendations
- Free Support line during membership
- Free 1 hour training session with one of our expert personal trainer
.... and so on. Please list as many as you can. Please also list your hourly rate if billing by the hour.

If yes, please list details. If no, simply say no.

Intresting numbers create a punch in the copy.

For an example, - 50K success stories
- 12K kilos lost
- 92000 hours trained
and so on.... Please give this question some thought and enter as many intresting things you can think of.

Please list all your USP or value proposition.

For an example
- Large team
- Expert instructors
- Big HQ
.... and so on

Please tell us something most exciting that you use in your sales spill.

Worked with a celebrity ? Or worked with an very intresting organisation ?
Worked with Brad Pitt or Warren Buffet ?