SEO

Search Engine Optimisation, (SEO) is the method of structuring and phrasing written online content in a way that is best optimised for search engines like Google and Bing. SEO is more than just about search results though. If done right, it can bring in more sales, build brand awareness and increase your website’s conversion rate. An effective SEO strategy not only helps your site rank well in search results, but also improves your business prominence online.

Weboptimizers takes a customer-centric approach focusing on users first, making us one of the few companies in Melbourne with a truly innovative outlook. We apply white hat techniques and approaches, which help boost a website’s organic search rankings in a way that is natural, while still being effective. We identify relevant search terms, develop great content and implement tactics which in turn leads to better rankings, increase in sales, and higher Return on Investment, (ROI)

Customised SEO Strategy For Your Business !

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SEO Process

SEO is the process of making your website and content consumable both for your audience and the search engines. It is estimated that close to 75% of web-based traffic is delivered to sites via search engines like Google and Bing. This process also improves your site structure, usability, accessibility, and user-targeted information pages.

In order to improve SEO effectiveness, certain questions need to be addressed. Often, the real questions are about usability: What makes it hard for search engines and your users to navigate through your site and find the right information?

SEO is still about your customers. It is not about headless browsers and Document Object Model, (DOM) elements. Using dubious methods to trick algorithms is also not a long-term sustainable strategy. That’s why our product delivers steady, long term organic traffic growth.

SEO Consulting

SEO is a long term strategy. We work with your team or managers and can be retained on an infrequent, or an ongoing basis. By utilising our search expertise, you will make the most of your search presence.

E-Commerce SEO

Our E-commerce SEO packages help you sell more online. We have a great level of experience working with systems like Magento, Shopify, BigCommerce, Prestashop, WordPress Woocommerce, and many other tools.

UX/UI & Usability

A user-friendly website sustains users. Plenty of factors affect your search engine rankings, and one of the most critical factors is user experience. By keeping your users happy, you keep your market engaged. Our SEO consultants will conduct a site audit to indicate exactly which areas of improvement need to be focused on. A Website Audit includes an initial review of the site design, web usability, and site architecture.

  • Base framework and architecture review
  • Path trace and impact of the structure on the deepest page
  • Site layout and design review
  • CSS, HTML and JS review
  • Google crawl ability test
  • Website speed test
  • Mobile speed review and integration of AMP pages
  • Schema Implementations and validation
  • Sitemap review
  • Common pitfalls review
  • Content placement
  • Hierarchy consideration of pages
  • Conversion rate review

Local Prescence

If you run a business and have a customer, then you need online marketing. Typically businesses spend 10-12% of their turnover on marketing activities. SEO & Pay-Per-Click, (PPC) if done properly could be a very high ROI yielding marketing tool. If you run a local business with a physical shopfront, we ensure that your local listings have a consistent Network Access Point, (NAP) and better presence in your area.

Improving site based on web analytics and insights helps with:

  • Increases in brand awareness and brand queries
  • Targeted & contextual traffic
  • Better usability for your website
  • Easy for crawlers to index your site
  • Improving Google maps location presence
  • Improving Google My Business Listing
  • Providing better directions for your customers to reach you location
  • Improving Google Local listings

Local SEO Services

Local SEO is extremely important if you own a physical shopfront. Work with us to improve your local SEO, be it a small shop or a large franchise.

SEO Audit

On-page optimisation focuses on what we can do on your website to improve visibility to search engines. From simple title tag checks to site speed optimisation we optimise your page to outrank your competition.

The technical side of the SEO Audit will also check for Schema implementation and other meta-data that Google recognises and indexes such as:

  • Elements like directories, pages, items, and content types are revised and properly named
  • Meta tag analysis and review
  • Internal and external link structure analysis
  • Content analysis and duplicate content fixes
  • Elements like URL’s, keywords, and images are formatted properly
  • On-page performance monitoring
  • PANDA, PENGUIN or other search Google penalties
  • Page fetch times
  • External links
  • Thin pages
  • Content/HTML ratio
  • HTTP response codes
  • Malformed, Excluded and restricted URLS
  • Crawl depth
  • Meta, Header, Robots Noindex

SEO Audit

Our full scale SEO Audit reports on the most critical issues of your website, and online store. These are ideal for new clients, or with websites that have undergone a Google penalty such as PENGUIN or PANDA.

International SEO

Our international SEO packages ensure that your business’s expansion into the new market is systematic and with great technical expertise.

Link Building

Link building is vital to a website’s success. We at Weboptimizers understand how proper link building and Public Relations, (PR) can either make or break you. Our guaranteed link building and PR services will help you increase your site traffic, and reach out to your niche audience. Whether you have a blog that needs more readers, or an online marketing business that thrives on targeted traffic, our excellent link building and PR services are going to catapult your website to success.

Important services of link building that we offer include:

  • Directory submission
  • Schema markups
  • Social bookmarking
  • Inbound marketing
  • Content production with high prospects of linkability
  • Valuable content generation
  • Full package of high-value SEO services

Our SEO Methodology

Effective SEO is about taking on your competitors where they are weak. You can figure out all the techniques in a month, but applying them for the best results is best left to people who manage it day in, and day out.

Knowing your business, understanding everything about your profitable products, and learning about your weaker corners and constraints helps adjust your strategy for maximum ROI.

We at Weboptimizers organise our work and suggested web fixes in the order of its impact. We often collaborate closely with the client to implement the proposed digital marketing strategy, or get our in-house developers to help with implementation.

Our product is governed by Key Performance Indexes, (KPI’s) that are important to the client. If revenue grows your business, then that’s our KPI at work. We measure everything, whether it is a PDF download or a button click. Accurate tracking of all SEO elements makes it easy to attribute your success to the right source.

Mobile SEO

Our SEO Mobile Evaluation Report will ensure that your mobile site is usable. Having a mobile friendly site is now a requirement if you really want to compete online.

SEO Link strategies for better rankings!

We offer the most effective link building services to increase site traffic, and reach out to your niche audience. Whether you have a blog that needs more readers, or an online marketing business that thrives on user-targeted traffic, effective link building is going to catapult your website to success!
Improving domain trust

How we can help increase the effectiveness of your site’s link building by improving its Domain Trust:

  • Improve the authority of the domain, create a healthy link profile with links from only high-quality sites
  • Natural link building services per Google’s Webmaster Guidelines
  • Genuine website specific links not paid link schemes
  • Directory submission to increase your website traffic and rankings on SERPs
  • Article submission using the unique, high-quality and original content
  • Social bookmarking services that will add recall value and knowledge to your website
  • PR links to increase site traffic and drive more targeted visitors to your website
Advanced Link Building

Improve your link building even further with Advanced Link Building, such as Backlinks. Backlinks are any links that take the user to another web-page, and vice versa. Quality Backlinks are vital to the success of your online business. So don’t just build links, earn them!

Our SEO link building strategy is focused on improving a website’s authority on a topic or niche. Social Media can bring you a tonne of visitors through viral marketing, but it may not make your site a search engine juggernaut overnight.

Here are a few critical parameters that a search engine looks into to evaluate the real worth of a link back to your website:

  • The global popularity of the domain that links back to your site
  • The level of trust a search engine assigns to the internet site in question
  • The local or topic relevance of a subject (if that concerns your niche website)
  • The significance of the perfect mix anchor texts used to place a Backlink to a site
  • The importance of the perfect combination of anchor texts used to put a Backlink to a site
  • A total number of outbound links on a page or website

Reviews

We have been working with Ajay and his team for a few months now and they have far exceeded our expectations with their level of knowledge and regular communication. From our first consultation with Ajay to all the up and coming projects we have lined up, Ajay and his team have done an exceptional job. We cannot thank them enough and would highly recommend them.- Metro Movers
As an office bearer but lacking specialist IT background I was impressed by the capacity of Weboptimizers' staff to understand our NGO's needs, to listen, explain, interpret and translate those needs into a user-friendly web site. This has been a major achievement requiring a high degree of personal, communication and technical, problem solving skill.- Angela Munro
Chintan and the great team at Weboptimizers did a wonderful job of re-building our ABC Friends website. Timely and very responsive to our needs- Peter Monie
I had a very specific need, and they produced exactly what I needed no exceptions were made. They where open and honest and gave me advice that was in line with my needs and my budget. A huge recommendation. - Leighton Wainohu

FAQs

No. All our SEO projects are worked upon in our Australian offices.

All SEO services depend on hand-crafted customised strategies and the competition in your industry. The prices are not fixed and we will be able to provide you with some indicative pricing in our consultation.

No. We work on a performance based month-on-month commitment.

Absolutely. We work with and abide by Australian Privacy Standard.