SEO

Our SEO & SEM services has helped

  • International ecommerce Giants like Stephanie Browne & Megan Park.
  • Market Leading Australian Retailers like Colby & Lombards
  • Australian Culture Icons like Lunapark & Melbourne Central
  • International Household brand names like Denon & HEOS
  • Number #1 retail in their industry in Australia like Eurosolar
  • Australia’s Leading apparel companies like Bfree & Style State
  • Australia’s leading news outlets for Not Profit like ProBono.
  • International hotel chain like Accor and Novotel

We at Weboptimizers organise our suggested strategy execution ( SEO ) in the order of its impact. We help clients create a strong online presence, improve the customer experience, reduce the number of visitors who abandon and create strong online positioning against your competitors.

We often collaborate closely with the client to implement the proposed SEO marketing strategy. We prides ourselves on working with the best people around the world. The people working on your business aren’t your usual account managers: they are successful entrepreneurs, renowned experts, employees from top technology companies and published authors.

Some of our work includes

Luna Park SEO by Weboptimizers

Luna Parks marketing plan was to grow their foot traffic to St Kilda and purchase on site YOY and with our technical expertise, their organic traffic grew by 95% and revenue by 250% YOY.

Click On Rental’s extraordinary customer service combined with our technical skill set saw their Organic traffic go up by 164% and number of enquiries go up by 256%

Eurosolar’s marketing campaign over 5 years including SEO, PPC and CRO saw them become Australia’s largest solar retailer including 370% increase in paid conversions and 700% increase in branded searches.

The Three Seas superior psychology services combined with our SEO and PPC prowess saw them reduce marketing cost by 73% and increase organic traffic by 1100%. The brand amplified by 720%.

Metromovers digital marketing campaign with Weboptimizers over 2 years help them deliver 550% organic growth and 455% improvement in conversion rate. Their goal completions also shot up by 1097%.

Bfree Intimate Apparel’s consistent obsession with designing great products coupled with our technical expertise saw their revenue grow by 1700% from the online store.

Give me my free SEO Playbook

This eBook will give you a step by step list of high level changes you can make to your website as a small business. You will learn about the key actions that once implemented will improve your position on Google and other search engines for key phrases that you are targeting. These strategies have been applied to hundreds of websites and have resulted in

  • 1700% increase in revenue for an online retailer
  • 1100%+ increase in organic traffic for a healthcare business
  • 455% improvements in conversion rates for a moving business
  • Development of a framework for decision making for HIPPO ( highest paid person in the organisation )
  • Creating a strong online positioning against large competitors

Our SEO Process

Search Engine Optimisation (SEO) is the method of structuring and phrasing written online content for maximum visibility on search engines like Google and Bing. SEO is more than just about search results though. If done right, it can bring in more sales, build brand awareness and increase your website’s conversion rate. An effective SEO strategy not only helps your site rank well in search results but also improves your business prominence online.

Weboptimizers takes a customer-centric approach focusing on users first, making us one of the few companies in Australia with a genuinely innovative outlook. We apply white hat techniques and strategies, which help boost a website’s organic search rankings in a way that is natural, while still being effective. We identify relevant search terms, develop great content and implement tactics which in turn leads to better rankings, increase in sales, and higher Return on Investment, (ROI)

Effective SEO is about taking on your competitors where they are weak. You can figure out all the techniques in a month, but applying them to the right places is best left to people who manage it day in, and day out.Knowing your business, understanding everything about your profitable products, and learning about your weaker corners and constraints helps adjust your strategy for maximum ROI. Our SEO services also cater to improving user experience via CRO and improving speed for your website by utilising cloud technology.

What is SEO

SEO is a continuous improvement process. Often, the real questions are about usability: What makes it hard for search engines and your users to navigate through your site and find the right information?

A user-friendly website sustains users. Plenty of factors affect your search engine rankings, and one of the most critical factors is user experience. By keeping your users happy, you keep your market engaged. Our SEO consultants will conduct a site audit to indicate areas of improvement. A Website Audit includes an initial review of the site design, web usability, and site architecture.

SEO is still about your customers. It is not about headless browsers and Document Object Model, (DOM) elements. Using dubious methods to trick algorithms is also not a long-term sustainable strategy. That’s why our product delivers steady, long term organic traffic growth.

There are some key areas which when improved will improve your search rankings:

  • UX / UI improvements & Usability
  • Copy writing
  • SEO Audit & related fixes
  • Advanced SEO including understanding search engines
  • Query understanding or User intent
  • Link acquisition or link building

UX/UI & Usability Review

Content is what a search engine seeks. Technical SEO focuses on improving your existing website crawlability but one of the largest contributors to high traffic is a very volume of content on your website. Search engines crawl content and that is exactly what they want you to produce if you wish to rank. In the SEO world, content is regarded as king.

SEO Copywriting is the act of writing and designing entire articles, web page content, video descriptions, and photo descriptions centred around the central theme of your business, using keywords relevant to your product and services, and adjusting for your particular ideal client.

Copywriting should be unique, creative, original (never copied or spun), and explicitly describing the exact emotional benefits which your preferred clientele will get from you. The facts will back up and “justify” their emotional decision-making, but their emotions are what makes the decision to buy from you, in the end.

Copy writing

Search Engine Optimisation is an iterative process. Often, the real questions are about usability: What makes it hard for search engines and your users to navigate through your site and find the right information?

A user-friendly website sustains and nurtures users. Plenty of factors affect your search engine rankings, and one of the most critical factors is user experience. By keeping your users happy, you keep your market engaged. Our SEO professionals will conduct a site audit to indicate areas of improvement. A website audit includes an initial review of the site design, web usability and site architecture.

Search Engine Optimisation is still about your customers. It is not about headless browsers and Document Object Model, (DOM) elements. Using dubious methods to trick algorithms is also not a long-term sustainable strategy. That’s why our product delivers steady, long-term organic traffic growth.

SEO Audit

On-page optimisation focuses on what we can do on your website to improve visibility to search engines. From simple title tag checks to site speed optimisation we optimise your page to outrank your competition. The technical side of the SEO Audit will also check for Schema implementation and other meta-data that Google recognises and indexes.

  • Content type, taxonomies, nodes revision
  • Meta tag analysis and review
  • Internal and external link structure analysis
  • Content analysis
  • Duplicate content
  • Review of URL’s, keywords, and images
  • On-page performance monitoring
  • Google penalties
  • Page fetch times
  • External links
  • Thin pages
  • Content/HTML ratio
  • HTTP response codes
  • Malformed, Excluded and restricted URLs
  • Crawl depth
  • Meta, Header, Robots Noindex

Advanced SEO

We have developed a unique methodology to optimise sites for the search engines that are proven to improve your search visibility. Some of the advanced SEO concepts we deal with require an in-depth understanding of search engine functioning itself.

There are some other key considerations for a search engine like

  • Query understanding and query rewriting.
  • Head queries match and query intention.
  • Power law distribution
  • Language identification
  • Query filtering
  • Breaking down a query or tokenization
  • Query expansion
  • Query rewriting
  • Search improvements for head queries
  • Improving results for small search results
  • Human intervention to provide an optimal user experience
  • Executing changes incrementally

Query Understanding

Before we can optimise sites for search engines or get the search engines to rank you, understanding the search query of your users is extremely important. Because the search query is the first step in the search process, it is part of the process that is the most important. Understanding a query is important because Google’s features like autocomplete or spell checks depend upon the ability of its algorithm to understand the search intent.

We at Weboptimizers have a deep understanding of semantic resources like taxonomies, ontologies, synonyms, hypernyms, and knowledge graphs. Our understanding of these subjects helps us get the best results for our clients as the keyword research for clients is based on our understanding of these subjects.

Other concepts of note in the competitive research also include query expansion, query relaxation, query rewriting, query scoping and query segmentation.

Link Building

Link building is vital to a website’s success. We at Weboptimizers understand how proper link building and Public Relations, (PR) can either make or break you.

Our guaranteed link building and PR services will help you increase your site traffic, and reach out to your niche audience. Whether you have a blog that needs more readers, or an online marketing business that thrives on targeted traffic, our excellent link building and PR services are going to catapult your website to success.

SEO Marketing Services

Global Marketing Strategy
If you are looking to expand your business presence internationally ( Enterprise SEO ), we will help you execute your international SEO strategy to ensure it makes sense to your audience.

B2B services
With our B2B services, we develop a distinct persona of your website to attract the right business customers on your site.

International SEO
Our international SEO packages ensure that your business’s expansion into the new market is systematic and with great technical expertise from our SEO professionals.

Multi-Lingual, Multi-Country strategy
Our multi-country Search Engine Optimisation strategies have been developed executing SEO for multiple clients selling in many different countries with different products.

Industry-based SEO
Search Engine Optimisation strategies that have been battle tested to tackle multiple competitors in multiple countries and multiple languages.

Mobile SEO
Our Mobile Search Engine Optimisation Evaluation Report will ensure that your mobile site is usable. Having a mobile-friendly site is now a requirement if you want to compete online.

FAQ’s

How many SEO professionals on your team?

25+ Local SEO professionals.

What are the results you have achieved with your SEO marketing services?

Please have a look at some SEO results here.

What is the cost of the SEO services?

All SEO services depend on hand-crafted customised strategies and the competition in your industry. The prices are not fixed and we will be able to provide you with some indicative pricing in our consultation.

Is my data safe?

Absolutely. We work with and abide by Australian Privacy Standard.

What are your business hours?

Monday – Friday : 9:00 AM to 5:00 PM

What is the cost of the SEO services?

All SEO services depend on hand-crafted customised strategies and the competition in your industry. The prices are not fixed and we will be able to provide you with some indicative pricing in our consultation.

What is included in my SEO Marketing services?

All SEO services are backed by

  • Monthly reports
  • Traffic stats, keyword stats, demographics and ranking reports
  • Strategy discussion
  • Competitive analysis
  • Link building campaign
  • CRO
  • Web Analytics research and insights
  • Website performance optimization

Would you sign an NDA?

Yes.

What is your normal response time?

24 Hours.