SEO

Search Engine Optimisation For Business Growth.

Search Engine Optimisation (SEO) is the method of structuring and phrasing written online content for maximum visibility on search engines like Google and Bing. SEO is more than just about search results though. If done right, it can bring in more sales, build brand awareness and increase your website’s conversion rate. An effective SEO strategy not only helps your site rank well in search results but also improves your business prominence online.

Weboptimizers takes a customer-centric approach focusing on users first, making us one of the few companies in Australia with a genuinely innovative outlook. We apply white hat techniques and strategies, which help boost a website’s organic search rankings in a way that is natural, while still being effective. We identify relevant search terms, develop great content and implement tactics which in turn leads to better rankings, increase in sales, and higher Return on Investment, (ROI)

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Why Weboptimizers?

Our SEO Methodology

Effective SEO is about taking on your competitors where they are weak. You can figure out all the techniques in a month, but applying them to the right places is best left to people who manage it day in, and day out.

Knowing your business, understanding everything about your profitable products, and learning about your weaker corners and constraints helps adjust your strategy for maximum ROI.Our SEO services also cater to improving user experience via CRO and improving speed for your website by utilizing cloud technology.

We at Weboptimizers organise our work and suggested web fixes in the order of its impact. We often collaborate closely with the client to implement the proposed digital marketing strategy or get our in-house developers to help with implementation. The people working on your business aren’t your usual account managers: they are successful entrepreneurs, renowned experts, employees from top technology companies and published authors.

UX/UI & Usability

SEO is a continuous improvement process. Often, the real questions are about usability: What makes it hard for search engines and your users to navigate through your site and find the right information?

A user-friendly website sustains users. Plenty of factors affect your search engine rankings, and one of the most critical factors is user experience. By keeping your users happy, you keep your market engaged. Our SEO consultants will conduct a site audit to indicate areas of improvement. A Website Audit includes an initial review of the site design, web usability, and site architecture.

SEO is still about your customers. It is not about headless browsers and Document Object Model, (DOM) elements. Using dubious methods to trick algorithms is also not a long-term sustainable strategy. That’s why our product delivers steady, long term organic traffic growth.

SEO Audit

On-page optimisation focuses on what we can do on your website to improve visibility to search engines. From simple title tag checks to site speed optimisation we optimise your page to outrank your competition. The technical side of the SEO Audit will also check for Schema implementation and other meta-data that Google recognises and indexes such as:

  • Elements like directories, pages, items, and content types are revised and properly named
  • Meta tag analysis and review
  • Internal and external link structure analysis
  • Content analysis and duplicate content fixes
  • Elements like URL’s, keywords, and images are formatted correctly
  • On-page performance monitoring
  • PANDA, PENGUIN, Google Fred or other search Google penalties
  • Page fetch times
  • External links
  • Thin pages
  • Content/HTML ratio
  • HTTP response codes
  • Malformed, Excluded and restricted URLs
  • Crawl depth
  • Meta, Header, Robots Noindex

Key Performance Indicators (KPI’s) govern our products.If revenue grows your business, then that’s our KPI at work. We measure everything, whether it is a PDF download or a button click. Accurate tracking of all SEO elements makes it easy to attribute your success to the right source.

Advanced SEO

We have developed a unique methodology to optimise sites for the search engines that are proven to improve your search visibility.Some of the advanced SEO concepts we deal with require an in-depth understanding of search engine functioning itself.

There are some other key considerations for a search engine like

  • Query understanding and query rewriting.
  • Head queries match and query intention.
  • Power law distribution
  • Language identification
  • Query filtering
  • Breaking down a query or tokenization
  • Query expansion
  • Query rewriting
  • Search improvements for head queries
  • Improving results for small search results
  • Human intervention to provide optimal user experience
  • Executing changes incrementally

Talk to us today about improving your pages for query matching.

Link Building

Link building is vital to a website’s success. We at Weboptimizers understand how proper link building and Public Relations, (PR) can either make or break you.

Our guaranteed link building and PR services will help you increase your site traffic, and reach out to your niche audience. Whether you have a blog that needs more readers, or an online marketing business that thrives on targeted traffic, our excellent link building and PR services are going to catapult your website to success.

Ecommerce SEO - Weboptimizers

E-Commerce SEO

Our E-commerce SEO helps you sell more online. We have a significant experience working with systems like Magento, Shopify, BigCommerce, Prestashop and Woocomerce.

Local SEO aka Citations - Weboptimizers

Local SEO Services

Local SEO is crucial if you own a physical shopfront or have walk-in customers. Work with us to improve your local SEO, be it a small shop or a large franchise.

SEO services - Weboptimizers

SEO Consulting

We work with your marketing team or managers and can be engaged on an infrequent, or an ongoing consulting basis for your digital marketing.

SEO Audits - Weboptimizers

SEO Audit

These are ideal for new clients, or with websites that have undergone a Google penalty such as PENGUIN or PANDA or the Fred update.

Contextual Link Building - Weboptimizers

International SEO

Our international SEO packages ensure that your business’s expansion into the new market is systematic and with great technical expertise.

Mobile SEO and Speed Consulting - Weboptimizers

Mobile SEO

Our SEO Mobile Evaluation Report will ensure that your mobile site is usable. Having a mobile friendly site is now a requirement if you want to compete online.

Enterprise SEO Services

Global Marketing Strategy
If you are looking to expand your business presence internationally, we will help you execute your international SEO strategy to ensure it makes sense to your audience.

B2B services
With our B2B services, we develop a distinct persona of your website to attract the right business customers on your site.

Multi-Lingual, Multi-Country strategy
Our multi-country SEO strategies have been developed executing SEO for multiple clients selling in many different countries with different products.

Industry-based SEO
SEO strategies that have been battle tested to tackle multiple competitors in multiple countries and multiple languages.

Customer Reviews

We have been working with Ajay and his team for a few months now and they have far exceeded our expectations with their level of knowledge and regular communication. From our first consultation with Ajay to all the up and coming projects we have lined up, Ajay and his team have done an exceptional job. We cannot thank them enough and would highly recommend them.- Metro Movers
As an office bearer but lacking specialist IT background I was impressed by the capacity of Weboptimizers' staff to understand our NGO's needs, to listen, explain, interpret and translate those needs into a user-friendly web site. This has been a major achievement requiring a high degree of personal, communication and technical, problem solving skill.- Angela Munro
Chintan and the great team at Weboptimizers did a wonderful job of re-building our ABC Friends website. Timely and very responsive to our needs- Peter Monie
I had a very specific need, and they produced exactly what I needed no exceptions were made. They where open and honest and gave me advice that was in line with my needs and my budget. A huge recommendation. - Leighton Wainohu

FAQs

No. All our SEO projects are worked upon in our Australian offices.

All SEO services depend on hand-crafted customised strategies and the competition in your industry. The prices are not fixed and we will be able to provide you with some indicative pricing in our consultation.

No. We work on a performance based month-on-month commitment.

Absolutely. We work with and abide by Australian Privacy Standard.

Our consultant should be able to provide you with a  detailed portfolio.

All SEO services are backed with

  • Monthly reports
  • Traffic stats, keyword stats, demographics and ranking reports
  • Strategy discussion
  • Competitive analysis
  • Link building campaign
  • CRO
  • Web Analytics research and insights
  • Website performance optimization