SEO – Search Engine Optimisation

Search Engine Optimisation (SEO) is the method of structuring and phrasing written online content for maximum visibility on search engines like Google and Bing. SEO is more than just about search results though. If done right, it can bring in more sales, build brand awareness and increase your website’s conversion rate. An effective SEO strategy not only helps your site rank well in search results but also improves your business prominence online.

Weboptimizers takes a customer-centric approach focusing on users first, making us one of the few companies in Australia with a genuinely innovative outlook. We apply white hat techniques and strategies, which help boost a website’s organic search rankings in a way that is natural, while still being effective. We identify relevant search terms, develop great content and implement tactics which in turn leads to better rankings, increase in sales, and higher Return on Investment, (ROI)

We provide

When you work with us, your business website will gain from the use of our in-house toolset built using machine learning. Our proprietary machine learning SEO tools built for internal use help work on best opportunities focussing on immediate wins delivering highest value in shortest time.

We at Weboptimizers organise our work and suggested web fixes in the order of its impact. We often collaborate closely with the client to implement the proposed digital marketing strategy or get our in-house developers to help with implementation. The people working on your business aren’t your usual account managers: they are successful entrepreneurs, renowned experts, employees from top technology companies and published authors.

Why Weboptimizers

UX/UI & Usability

SEO is a continuous improvement process. Often, the real questions are about usability: What makes it hard for search engines and your users to navigate through your site and find the right information?

A user-friendly website sustains users. Plenty of factors affect your search engine rankings, and one of the most critical factors is user experience. By keeping your users happy, you keep your market engaged. Our SEO consultants will conduct a site audit to indicate areas of improvement. A Website Audit includes an initial review of the site design, web usability, and site architecture.

SEO is still about your customers. It is not about headless browsers and Document Object Model, (DOM) elements. Using dubious methods to trick algorithms is also not a long-term sustainable strategy. That’s why our product delivers steady, long term organic traffic growth.

SEO Audit

On-page optimisation focuses on what we can do on your website to improve visibility to search engines. From simple title tag checks to site speed optimisation we optimise your page to outrank your competition. The technical side of the SEO Audit will also check for Schema implementation and other meta-data that Google recognises and indexes such as:

  • Content type & taxonomies review
  • Node revisions
  • Meta tag analysis and review
  • Internal link structure analysis
  • External link structure review
  • Content analysis
  • Duplicate content
  • Review of URL’s, keywords, and images
  • On-page performance monitoring
  • Google penalties
  • Page fetch times
  • External links
  • Thin pages
  • Content/HTML ratio
  • HTTP response codes
  • Malformed & Excluded URLs
  • Crawl depth
  • Meta, Header, Robots Noindex

Advanced SEO

We have developed a unique methodology to optimise sites for the search engines that are proven to improve your search visibility.Some of the advanced SEO concepts we deal with require an in-depth understanding of search engine functioning itself.

There are some other key considerations for a search engine like

  • Query understanding and query rewriting.
  • Head queries match and query intention.
  • Power law distribution
  • Language identification
  • Query filtering
  • Breaking down a query or tokenization
  • Query expansion
  • Query rewriting
  • Search improvements for head queries
  • Improving results for small search results
  • Human intervention to provide an optimal user experience
  • Executing changes incrementally

Query Understanding

Before we can optimise sites for search engines or to get the search engines to rank you, understanding the search query of your users is extremely important. Because the search query is the first step in the search process, it is part of the process that is the most important. Understanding a query is important because Google’s features like auto complete or spell checks depends upon the ability of its algorithm to understand the search intent.

We at Weboptimizers have a deep understanding of semantic resources like taxonomies, ontologies, synonyms, hypernyms, and knowledge graphs.Our understanding in these subjects helps us get the best results for our clients as the keyword research for clients is based on our understanding of these subjects.

Other concepts of note in the competitive research also include query expansion, query relaxation, query rewriting, query scoping and query segmentation.

Link Building

Link building is vital to a website’s success. We at Weboptimizers understand how proper link building and Public Relations, (PR) can either make or break you.

Our guaranteed link building and PR services will help you increase your site traffic, and reach out to your niche audience. Whether you have a blog that needs more readers, or an online marketing business that thrives on targeted traffic, our excellent link building and PR services are going to catapult your website to success.

FAQ’s

Search Services

All SEO services are backed with

  • Monthly reports
  • Traffic stats, keyword stats, demographics and ranking reports
  • Strategy discussion
  • Competitive analysis
  • Link building campaign
  • CRO
  • Web Analytics research and insights
  • Website performance optimization

All SEO services depend on hand-crafted customised strategies and the competition in your industry. The prices are not fixed and we will be able to provide you with some indicative pricing in our consultation.

Our consultant should be able to provide you with a  detailed portfolio.

Privacy

No. We work on a performance based month-on-month commitment.

Absolutely. We work with and abide by Australian Privacy Standard.

Support

Monday – Friday : 9:00 AM to 5:00 PM

Get your free digital strategy session

If your website generates business leads and revenue online, one of our business experts will develop and suggest a digital strategy to double your conversions and revenue. (Others charge up to $1500 for this)

Schedule your free session

12M case study

  • Running high volume+value PPC
  • 5 strategies to improve conversions
  • Advanced tips on what to optimise

Read the case study or work with us to get a headstart on your PPC campaign.

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