SEO

Search Engine Optimisation (SEO) is more than just optimising your site for search engines like Google & Bing. If done right, it can bring in more sales, build brand awareness and increase your website’s conversion rate. An effective SEO strategy not only helps your site rank well in search results but also improves your business prominence online.

Weboptimizers takes a customer-centric approach focusing on users first making us one of the few companies in Melbourne with innovative outlook. We apply white hat techniques and approaches, which help boost website’s organic search rankings in a natural way.We identify relevant search terms, develop great content and implement tactics which in turn leads to better rankings, increase in sales and higher ROI.

Customised SEO Strategy For Your Business !

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SEO Process

SEO is the process of making your website and content consumable both for your audience and the search engines. It is estimated that close to 75% of the traffic is delivered to sites via search engines like Google and Bing. This process also improves your site structure, usability, accessibility and targeted information pages.

Often, the real questions are about usability. What makes it hard for search engines and your users to navigate through your site and find the right information?

SEO is still about your customers.It is not about headless browsers and DOM elements. Tricking algorithms is also not a long-term sustainable strategy. That’s why our product delivers steady, long term organic traffic growth.

SEO Consulting

SEO is a long term strategy. We work with your team or managers and can be retained on a infrequent or an ongoing basis. By utilising our search expertise, you will make the most of your search presence.

E-Commerce SEO

Our E-commerce SEO packages help you sell more online. We have great experience working with magento, Shopify, Big commerce, Prestashop, WordPress Woocommerce and many other systems.

UX/UI & Usability

A user-friendly website sustains users. Plenty of factors affect your search engine rankings, and one of the most critical factors is user experience. By keeping your users happy, you keep your market engaged. Our SEO consultants will conduct a site audit to indicate which areas of improvement need to be focused on. Website audit includes an initial review of site design, web usability, and site architecture.

  • Base framework and architecture review
  • Path trace and impact of the structure on the deepest page
  • Site layout and design review
  • CSS, HTML and JS review
  • Google crawl ability test
  • Website speed test
  • Mobile speed review and integration of AMP pages
  • Schema Implementations and validation
  • Sitemap review
  • Common pitfalls review
  • Content placement
  • Hierarchy consideration of pages
  • Conversion rate review

Local Prescence

If you run a business and have a customer, you need online marketing. Typically businesses spend 10-12% of their turnover on marketing activities. SEO & PPC if done properly could be a very high ROI yielding marketing tool.If you run a local business with a physical shopfront, we ensure that your local listings have a consistent NAP and better presence in your area.

Improving site based on web analytics and insights helps with

  • Increase in brand awareness and brand queries
  • Targeted & contextual traffic
  • Better usability for your website
  • Easy for crawlers to index your site.
  • Improve Google maps location presence
  • Improve Google My Business Listing
  • Provide better directions for your customers to reach you location
  • Improve Google Local listings

Local SEO Services

Local SEO is extremely important if you own a physical shopfront. Work with us to improve your local SEO be it a small shop or a large franchise.

SEO Audit

On-page optimisation focuses on what we can do on your website to improve visibility to search engines. From simple title tag checks to site speed optimisation we optimise your page and outrank your competition.

The tech audit will also check for Schema implementation and other meta-data that Google recognises and indexes.

  • Directories, pages, items, content types revised and properly named
  • Meta tag analysis and review
  • Internal and external link structure analysis
  • Content analysis and duplicate content fixes
  • URL, keywords, images formatted properly
  • On-page performance monitoring
  • PANDA, PENGUIN or other search Google penalties.
  • Page fetch times
  • External links
  • Thin pages
  • Content/HTML ratio
  • HTTP response codes
  • Malformed, Excluded and restricted URLS
  • Crawl depth
  • Meta, Header, Robots Noindex

SEO Audit

Our full scale SEO audit reports on the most critical issues of your website and online store. These are ideal for new clients or with websites that have undergone Google penalty.

International SEO

Our international SEO packages ensures that the expansion into the new market is systematic and with great technical expertise.

Link Building

Link building is very vital to a website’s success. We at Weboptimizers understand how proper link building and PR can either make or break you. Our guaranteed link building and PR services will help you increase your site traffic and reach out to your niche audience. Whether you have a blog that needs more readers or an online marketing business that thrives on targeted traffic, our excellent link building and PR services are going to catapult your website to success.

  • Directory submission
  • Schema markups
  • Social bookmarking
  • Inbound marketing
  • Content production with high prospects of linkability
  • Valuable content generation
  • Full package of high-value SEO services

Our SEO Methodology.

SEO is about taking on your competitors where they are weak. You can figure out all the techniques in a month but applying them for the best results is best left to people who manage it day in and day out.

Knowing your business, learning about your profitable products, learning about your weaker corners and constraints helps adjust your strategy for maximum ROI.

We organise our work and suggested web fixes in the order of its impact. We often collaborate with the client to implement the proposed digital marketing strategy or get our in-house developers to help with implementation.

Our product is governed by KPI’s that are important to the client. If revenue grows your business, then that’s our KPI. We measure everything whether it is a PDF download or a button click. Accurate tracking makes it easy to attribute your success to the right sources.

Mobile SEO

Our SEO Mobile evaluation report will ensure that your mobile site is usable. Having a mobile friendly site is now a requirement if you want to compete online.