Search Engine Optimisation (SEO) is the method of structuring and phrasing written online content for maximum visibility on search engines like Google and Bing. SEO is more than just about search results though. If done right, it can bring in more sales, build brand awareness and increase your website’s conversion rate. An effective SEO strategy not only helps your site rank well in search results but also improves your business prominence online.
Weboptimizers takes a customer-centric approach focusing on users first, making us one of the few companies in Australia with a genuinely innovative outlook. We apply white hat techniques and strategies, which help boost a website’s organic search rankings in a way that is natural, while still being effective. We identify relevant search terms, develop great content and implement tactics which in turn leads to better rankings, increase in sales, and higher Return on Investment, (ROI)
When you work with us, your business website will gain from the use of our in-house toolset built using machine learning. Our proprietary machine learning SEO tools built for internal use help work on best opportunities focussing on immediate wins delivering highest value in shortest time.
We at Weboptimizers organise our work and suggested web fixes in the order of its impact. We often collaborate closely with the client to implement the proposed digital marketing strategy or get our in-house developers to help with implementation. The people working on your business aren’t your usual account managers: they are successful entrepreneurs, renowned experts, employees from top technology companies and published authors.
SEO is a continuous improvement process. Often, the real questions are about usability: What makes it hard for search engines and your users to navigate through your site and find the right information?
A user-friendly website sustains users. Plenty of factors affect your search engine rankings, and one of the most critical factors is user experience. By keeping your users happy, you keep your market engaged. Our SEO consultants will conduct a site audit to indicate areas of improvement. A Website Audit includes an initial review of the site design, web usability, and site architecture.
SEO is still about your customers. It is not about headless browsers and Document Object Model, (DOM) elements. Using dubious methods to trick algorithms is also not a long-term sustainable strategy. That’s why our product delivers steady, long term organic traffic growth.
On-page optimisation focuses on what we can do on your website to improve visibility to search engines. From simple title tag checks to site speed optimisation we optimise your page to outrank your competition. The technical side of the SEO Audit will also check for Schema implementation and other meta-data that Google recognises and indexes such as:
We have developed a unique methodology to optimise sites for the search engines that are proven to improve your search visibility.Some of the advanced SEO concepts we deal with require an in-depth understanding of search engine functioning itself.
There are some other key considerations for a search engine like
Before we can optimise sites for search engines or to get the search engines to rank you, understanding the search query of your users is extremely important. Because the search query is the first step in the search process, it is part of the process that is the most important. Understanding a query is important because Google’s features like auto complete or spell checks depends upon the ability of its algorithm to understand the search intent.
We at Weboptimizers have a deep understanding of semantic resources like taxonomies, ontologies, synonyms, hypernyms, and knowledge graphs.Our understanding in these subjects helps us get the best results for our clients as the keyword research for clients is based on our understanding of these subjects.
Other concepts of note in the competitive research also include query expansion, query relaxation, query rewriting, query scoping and query segmentation.
Link building is vital to a website’s success. We at Weboptimizers understand how proper link building and Public Relations, (PR) can either make or break you.
Our guaranteed link building and PR services will help you increase your site traffic, and reach out to your niche audience. Whether you have a blog that needs more readers, or an online marketing business that thrives on targeted traffic, our excellent link building and PR services are going to catapult your website to success.