Oct 01

How To Set up Google Tag Manager

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Hey everyone. Today I’m going to talk you through how to set up a Google Tag Manager account. It’s really simple!

Tags are segments of code provided by analytics, marketing, or support providers to help you integrate their products into your websites or mobile apps. With Tag Manager, you no longer need to add these tags directly to your projects. Instead, you configure and publish tags and how they fire from within Google Tag Manager.

This really frees you up and reduces the chance of errors. Tags on your website will also help you measure traffic and optimise your online marketing. It’s free and puts you in control of your digital marketing. Ideally, you would want to have Google Tag Manager to set up Google Search Console and Google Analytics too.

Firstly you need to make sure you do have a Google account to log in. Then from tagmanager.google.com, we want to click on “Create an account” to create an account for our company. Our company is weboptimizers so I’m going to type that in Account Name. I am in Australia so I’m going to change the country. And then hit continue.

We now want to create a container for our account name. We’re going to name this after our website. Our container will hold all the tags on the website. What this means is that we can add and edit tags using Google Tag Manager. We then click create and are presented with the terms and conditions. Let’s scroll down to the bottom to accept then on the top right I’m going to click on ‘yes’.

Now on the tag manager home screen, you can see we’re given this unique bucket ID. This bucket is used to pass information about both page content and user interactions to Google Tag Manager. We need to add this to our website which I’m going to show you how to do now on WordPress.

From here in WordPress, we want to click on settings, and then from the drop downs we want to click on ‘Google Tag Manager’. If you don’t have the Tag Manager Plugin, hang tight, I’m going to show you how to install this next.

Now under the ‘General’ tab, we can see “Google tag manager ID’. This is where we enter our bucket ID. We’ll then click the codeless injection and hit save changes. If you didn’t have the Google Tag Manager option come up, don’t stress! You’ll just need to install the Google Tag Manager plugin. I’ll show you how to do this now. On the bottom left here we want to click on ‘’Plugins —> Add new —> and then search Google Tag Manager.

In the results, we then want to click on DuracellsTomi’s Google Tag Manager for WordPress. We’ve already got it installed and activated, you’ll need to install and activate it too. Once activated, you should then have the Google Tag Manager option come up where you can then enter your Bucket ID as well.

Now If we go back to Google Tag Manager and click on tags. This is where we can add/edit and manage all of our tags. You can add tags into your container by clicking ‘new’ and then hit the preview button on the top right-hand side to see what the changes would look like.

And that’s how you set up Google Tag Manager! If you guys found this video useful and would like to be kept updated with more digital marketing content, don’t forget to hit the subscribe button below!

About The Author

Ajay Chavda is the co-founder of Weboptimizers, an SEO agency in Melbourne and has been involved with SEO for over 15 years. Between the digital properties and security forums he has managed, his articles have been read by approximately 50 million unique visitors.

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