May 03

What Is Social Media Marketing?

As we get increasingly digitalised, technological innovations are allowing us to become increasingly social as well. Social media marketing has become mainstream as many social media platforms are sprouting out every other day, and we are accepting them with open arms. It is in human nature to seek social acquaintances, and this is the driving force behind the billion-dollar industry. Facebook, Reddit, Instagram, Quora, Twitter, YouTube, etc., are overflowing with marketing potential that all marketers need to tap into.

Social Media Marketing

As such, no marketer can ignore digital marketing’s role in today’s marketing. Awareness of digital marketing and how to make a strategy for it is imperative for any business to stay competitive today.

What is Social Media Marketing?

This is the latest addition to the marketing mix program. If you already have been doing SEO & SEM, now is the time to look into SMM. It involves utilizing social media sites as marketing platforms. A social media platform allows you to connect with and market to a target audience on the network. As such, companies open social media pages not only as a public relations tool but also to increase their brand awareness. This is accomplished by communicating to their audiences through content, videos, discussions, vines, polls, quizzes, etc.

The Importance of Social Media Marketing

As we speak, over 2.8 billion people are currently signed up for and using the various social media platforms. Facebook, Youtube, Reddit, Twitter, Instagram, and Linkedin are all growing exponentially and with no signs of slowing down.

Even though social media platforms are different with each site attracting a specific kind of user, it does not mean that digital marketers need to pick or choose; you need to target the 1.65 billion individuals on Facebook as well as the 300+ million Twitter users. Admittedly, you will need a different strategy for each platform, but that’s just how it is.

Dilbert SMM

The main benefit of social media marketing is that it makes the relationship between the brand and the consumer a little more intimate thus resulting in a closer relationship. Businesses are able to gather consumer feedback in real time without investing resources. It creates a win-win scenario since the company gets to know about their customers’ wants and needs while the consumers get better products as a result.
Other benefits include:

Increasing Web Traffic

Creatively crafted social media posts will increase the number of users visiting your site. As such, you need a good content creation strategy as well that will make your audience share and as-a-result invite their friends over to your page. This will see your brand getting more recognition and increasing its conversion rate.

Additionally, linking your social media page to your website will boost your site’s SEO. If your social media pages are getting a lot of traffic due to an exceptional content strategy, search engine crawlers will take note of this and improve your actual website’s ranking on Google. Consequently, this will increase even additional traffic to your site. There is no way your business does not benefit from this.

Learning from consumers and industry leaders.

When done right, social media marketing leads to close relationships. Social media platforms are unique in that they give you a bird’s eye view of your audience’s daily lives – what they like doing, their feelings about various issues, and other insights – this feedback is essential when designing a product strategy.

Also, social media allows you to see how competitors and leading brands in your niche are tackling issues and what is leading to their success.

Also, note that most social media participants do not view these platforms as marketing machines. As such, they are less likely to view your posts as advertisements and will be more willing to listen. Again, killer content should be your number one priority on social media if you want a bigger audience. Cards from the current president of the US to demonstrate a thing or two about marketing.

Allows for targeted marketing

A platform such as Facebook allows you to customize your ads and target a certain segment. For instance, you can customize your Facebook ads to target consumers based on location, purchase history, education level, and even the pages that they’ve liked. Also, you can re-target users that have previously visited your page – they are the most likely to get converted.

Get media coverage

This is the sole purpose of social media marketing; to garner recognition. As such, involving your business in nonprofit activities every once in a while will put you in a positive light among your audience and is likely to get the mainstream media’s attention.

Brand Image

Any problem that consumers may have with your product is going to be responded to immediately with the help of social media. Consumers certainly appreciate a brand that responds immediately to their complaints. Companies with a strong social media presence tend to have more loyal customers. 

Staying ahead of your competition

Well, your competition is looking to slay you. As a result, over 90% of businesses have more than one social media site. Therefore, you cannot afford to give them such an advantage. Getting into the game early is less expensive than playing catch up. If the competition actively uses social media and can seduce all your potential customers, it will be hard to get them to ditch your competitor. As such, be the first to get those friends and followers.

Also, even though some brands may have more money to throw around on marketing, this is not the case in social media marketing; it is an even playing field. Here, getting leads and converting them to customers is all a matter of wits and consistency. Provide value to your audience through valuable content on a regular basis while being entertaining and see what happens. People are attracted to personality and not brand names.

As such, you will need to outwork, outwit, out the network, and out write your competitors to increase your traffic and sales.

The importance of social media to your business cannot be overstated. Nevertheless, a single Facebook page does not count as social media presence; you need to be represented across all social media platforms in which you regularly interact with your audience.

Social Media Marketing Strategy

So, we now know social media marketing is the best thing after sliced bread. But do you know how to go about it? Here’s what you need to include in a social media marketing strategy to successfully connect with your audience:

Identify Business Goals

Insta Goals

The social media strategy is meant to be among the tools that help you achieve your goals; it is not a goal by itself. As such, you need to know what you’re working towards.
Analyze your business’s overall needs and see how social media can assist you to meet them. Even though goals may vary between individuals, there are a few that cut across the board, and they include:

• Increasing brand awareness
• Retaining clients
• Cutting marketing costs

Nevertheless, do not get caught up in pursuing too many goals, rather, have a few main ones as they will be easier to focus on.

Set Marketing Objectives

Social Media marketing objectives

Your goals will not mean much if you do not have parameters for defining whenever you accomplish one. For instance, if generating leads and sales is among your primary goals, then how many leads or sales do you have to make for you to consider that goal to be a success?

It is marketing objectives that enable you to move from an uncompleted goal to a successfully accomplished one. As such you need to make your objectives S.M.A.R.T (Specific, Measurable, Achievable, Relevant, and Time-bound).

Using the SMART approach for our previous example, for instance, means the following.

• You will need to set a specific marketing objective, say increasing leads by 50%.
• You will need tracking and analytics tool to help you measure your progress.
• Your objective shouldn’t be to increase your sales by 1000%. That is just setting yourself up for failure. Be reasonable and set objectives that are achievable using your current resources.
• Ensure that your objectives are relevant to the company’s vision.
• Attach a timeframe to your objectives. This will help you focus as you will be working on a deadline.

Identify Ideal Customers

If you are experiencing low engagement rates on your social media pages, you are probably targeting the wrong audience.

You need to be aware of buyer personas to get the accurate and ideal customer profile. This way, you will use the right message to target the correct audience, at the right place and at the right time.

As such knowledge about your target audience’s occupation, age, interests, income, problems, pains, likes, habits, obstacles, objections, and motivations is essential to being able to create a social media presence that will attract your ideal customer.

Research your Competition

Keeping track of your competition’s social media activities is not petty; it is a necessity. You need to see what’s working for them so you can incorporate it into your strategy while steering clear of their online shortcomings.

As such, begin by making a short list of your main competitors. Look into their various social media profiles; check out their content strategy, their number of followers, their posting frequency, and the time of day they post.

Pay keen attention to their content material. Is it entertaining, promotional, or a blend of both? How do they respond to their audience?

Also, check their fans’ engagement rate. This is the ratio of the number of comments, likes, and shares to the total number of followers. Use this ratio to see how you all stack up against each other.

Choose Channels and Tactics

Granted you should be on all social media platforms, but you need to invest your time in each wisely. For example, if after analyzing your buyer personas you realized that most spend their time on Instagram and a little bit of it on Twitter; the bulk of your marketing efforts should be on Instagram. Also, each social media channel has the specific tactics that work best for it. Study and apply them.

Create a Content Strategy

Content is synonymous with social media. Social media is pretty much useless without great content. The reverse is also true. Therefore, you need to invest in your content strategy. Nevertheless, a successful social-media-content-marketing strategy has the following elements:

• Type of content
• Time of posting
• Frequency of posts

The content you post depends majorly on form and context. Form implies to the means you use to put up that information – images, text, videos, links, etc.
Context depends on how your brand is perceived. This will direct whether the information will be serious, funny, educational, etc.

The time you post is also crucial. Obviously, you do not want to upload content when everyone’s sleeping. You will research to know when your audience is most active.
Also, you need to find the optimum posting frequency.

Allocate Budget and Resources

You need first to review the tactics you have chosen to accomplish your goals to be able to assign a social media marketing budget. Therefore, create a comprehensive list of all the tools you will need. After that, estimate the cost of each.

This will give you a rough estimate. If the strategy requires more than what you have, prioritize the tools that offer the fastest ROI.

Assign Roles

You need a team to launch a successful social media marketing campaign. Therefore, everyone needs a specific role to avoid confusion and overlapping efforts. For instance, you could have the following roles:

• Visual content creation
• Social media management
• Advertising
• Social referrals
• Customer service

When everyone is aware of their role, begin planning the execution process. The plan should be reflective of your goals.

Ensure that the content you create and the social media marketing is to the point. Creating spammy and non relevant content can lead to increased misalignment of your subject and even penalty from Google.

Social media allows brands to connect with their customers on a personal level. These platforms demystify the ‘corporate persona’ and make the product more relatable to the consumer. Upcoming businesses should also seek to raise their brand awareness through targeted marketing. Social media marketing is a dynamic environment where wits and consistency are highly rewarded. Ensure you apply the above tips and more if you want to stay competitive.

About The Author

Ajay Chavda is the co-founder of Weboptimizers and has been involved with SEO for over 12 years. Between the digital properties and security forums he has managed, his articles have been read by approximately 50 million unique visitors.

44 Comments

  1. Connor
    May 3, 2018 at 6:33 pm · Reply

    It’s really interesting how social media marketing is dominating the strategies of digital marketing. We can see it all around us, snapchat, facebook, instagram, etc. It’s sometimes so subtle that we don’t even notice it ourselves. I think that social media marketing is the best marketing technique right now to millennials and anyone currently on social media.

  2. nahar
    May 3, 2018 at 7:05 pm · Reply

    Hey, this is cool . this website is very nice i learned many of thing in this website about social media marketing . It ‘s very easy for understanding and i get helpful .
    thank you .
    nice website one more.

  3. Caz
    May 3, 2018 at 7:09 pm · Reply

    Very insightful article on how to market through social media. Its a good idea for marketers to be more socially active and engaged through social media. Which will lead to more opportunities and gets their name out there. As stated in the article I also think its a good idea for marketers to use more than 1 social media platform as they will then gain more variety in who they target.

  4. N R Mani
    May 3, 2018 at 7:15 pm · Reply

    After reading your website I understood so many things regarding social media marketing . Thanks for sharing .

    • Mani NRS
      May 3, 2018 at 7:24 pm · Reply

      After reading your website I understood so many things regarding social media marketing . Thanks for sharing . First I did not understand the principle of social marketing and how to do it. It is good to understand the word “Social media marketing is a dynamic” and can use of it

  5. Caz
    May 3, 2018 at 7:19 pm · Reply

    Really informative website with a decent and easy to navigate lay out. The importance and potential of Social media marketing is well explained and insightful and gives advice on how to push this further. The Search Engine Optimisation section is also well explained and the packages are well displayed and give an observer options.

  6. Vasile Cojocaru
    May 3, 2018 at 7:20 pm · Reply

    Social media marketing is a must nowadays for any commercial purpose. If one owns a business using social media as a way to promote it gives better results than all of the classic methods. This article was very helpful, it is a need-to-know for anyone looking to start internet promotion.

  7. Dairo Elijah
    May 3, 2018 at 7:21 pm · Reply

    Much needed article on the benefits of social media marketing. I agree, with the sheer number of folks on social media today, one needs to implement a robust strategy to increase conversion. You said it all, content, content, content, whether videos, articles, or whatever, the message cannot be overemphasized. Like you said, one would also need to target the right audience when buying ads space. This means streamlining ad visibility to things like target’s occupation, age, interests, income, purchase history, and even the location this should increase conversion.

    • Dewvoine
      May 4, 2018 at 7:16 am · Reply

      Social media moves fast – and customers expect nearly instant answers. A general rule of thumb is to respond within one hour. Having a designated team of responders can help with the delegating of who responds and when. This team should also be well-versed in social media etiquette and company guidelines for responding to negative comments. Even if you don’t have a resolution to the problem, most customers will appreciate a swift response and it could prevent the issue from escalating further. This could come in the form of multiple posts on all social media platforms, and possibly phone calls to management over an issue that could most likely have been resolved with one quick response to the original comment.

  8. Cole
    May 3, 2018 at 8:02 pm · Reply

    Very impressive article, I think a lot of marketers are slowly adapting as they don’t realize what type of ability social media can have on the market. I didn’t think that there was so much pre planning involved in a well mapped out social media profile, but it’s nice to see how one can easily get a competitive advantage with just a little bit of homework.

    • Cole.Noe
      May 4, 2018 at 7:16 am · Reply

      Social Media Marketing is a new and upcoming method of advertising. The advertisements of the future are going to be using SMM to market their product(s), using social media. With Social Media Marketing you can better target your core audience, bringing in more views and thus more revenue. Anyone that is interested in advertising should immediately start looking into Social Media Marketing. You have more control over not only who views your advertisement, but where they view it from. Most consumers are more likely to pay attention if your ad is marketed wisely.

      • Noes
        May 4, 2018 at 7:17 am · Reply

        Today, the topic of social networks, web traffic and SEO optimization, among others, highlights the relevance between the community of web master and bloggers of the network. Through these resources, the effective connection between online customers, consumers and customers is achieved, through social networks a true communication is established that allows to establish high achievements of capture and acceptance with surprising economic benefits.

  9. Avani
    May 3, 2018 at 8:05 pm · Reply

    Social Media now a days play an major role in business. It helps business to reach each and every person in this world. Also this article will help people to know more about the impact of social media on business. It is very interesting to read and very easy to understand. Thank you for publishing this.

  10. Ashly b
    May 3, 2018 at 9:17 pm · Reply

    This website was incredibly helpful in understanding social media marketing on an intimate level. The way the structure of it was explained helped me understand it on a new level. I feel that the tactics mentioned above could be used for any marketing agency that is attempting to draw more traffic to their business. Also i feel that these tactics could be used on literally any social media platfrom as well rather than just mainstream social media.Thank you for this informative blog.

  11. Jennifer s Jones
    May 3, 2018 at 10:52 pm · Reply

    social media is most peoples lifeline now days.its how we communicate with everyone.without facebook id be lost.for me thats my way to keep in touch with family

  12. C. Allen
    May 3, 2018 at 11:15 pm · Reply

    Given recent revelations about privacy issues with some social media platforms I wonder just how this will effect social media marketing. I know that companies like Facebook say that they have seen very little change in membership since the Cambridge Analytica debacle but I wonder how true that is. i have a hard time believing anything I hear from them these days.

  13. Barry
    May 3, 2018 at 11:33 pm · Reply

    The power of social media marketing is demonstrated by the wealth of people who have created whole empires that would have otherwise struggled to gain attention in the old world of newspaper and TV marketing.

    It’s clear that people like Gary Vaynerchuck could not have achieved what they did without utilising social media as a way to reach an audience which would have been otherwise inaccessible to them without huge financial outlay.

    Social media is an opportunity for everyone with a dream and a skill to promote themselves and their ideas.

  14. Haseeb Qureshi
    May 3, 2018 at 11:43 pm · Reply

    In this rapid technology world Social Media has a great role in the business. Through Social Media information about different products and business spread throughout the world. I think this article is very beneficial for those who wants to promote their business, products and services on internet. Thanks for publishing this informative article.

  15. Tory E S
    May 4, 2018 at 1:23 am · Reply

    Social media is an integral part of any business strategy in the modern world. This article has been handy in giving me an understanding of why we need social media marketers, and their value to a company. Thank you for the insight into the world of social media marketing, and i look forward to using my new knowledge in my future career.

  16. James
    May 4, 2018 at 1:35 am · Reply

    I really enjoyed reading this site! People should take a read into this site more often. I think the key to that is getting the word out and sharing this site among our friends and other social groups. This would then spread the word like wild fire and we would have a much better time getting it out!

  17. Joseph Radtke
    May 4, 2018 at 1:38 am · Reply

    A new way for advertisers to influence unfairly. Telling business people that their advertisements won’t be perceived as advertising is especially disgusting. Luckily I am able to tune out all advertising but it doesn’t seem like the rest of the world can.

  18. Danielle Dallas
    May 4, 2018 at 5:19 am · Reply

    As both an individual that is a social media user on a daily basis (Facebook, Twitter, and Instagram), as well as a small business owner as well, I completely agree with the importance of social media marketing. I firmly believe it is the bones behind the success within the huge increase in personal business sales – especially small business that, without social media, wouldn’t have the means to do any real marketing. I think if more and more people were aware of all of the benefits of social media marketing then they would have a better understanding of the importance of all of those ads and links they see advertised on their Facebook page as they are scrolling through their feed. Unfortunately, before I was a business owner I used to be annoyed by them but once I started having customers tell me they saw my ad on Facebook I had a much larger appreciation for it!

  19. FGwe
    May 4, 2018 at 7:18 am · Reply

    After reading your website I understood so many things regarding social media marketing . Thanks for sharing . First I did not understand the principle of social marketing and how to do it. It is good to understand the word “Social media marketing is a dynamic” and can use of it

  20. remo
    May 4, 2018 at 7:31 am · Reply

    Social Media Marketing is a new and upcoming method of advertising. The advertisements of the future are going to be using SMM to market their product(s), using social media. With Social Media Marketing you can better target your core audience, bringing in more views and thus more revenue. Anyone that is interested in advertising should immediately start looking into Social Media Marketing. You have more control over not only who views your advertisement, but where they view it from. Most consumers are more likely to pay attention if your ad is marketed wisely.

  21. remo
    May 4, 2018 at 7:33 am · Reply

    Social Media Marketing is a new and upcoming method of advertising. The advertisements of the future are going to be using SMM to market their product(s).I really liked the way how you put the words together. Its quiet interesting. Now i got a real picture of social media marketing. Thanks a lot for taking time to write such a great article.

  22. remo
    May 4, 2018 at 7:35 am · Reply

    `I think the future is social media and now after reading the article i came to know that future is not only social media but also social media marketing.I really liked the way how you put the words together. Its quiet interesting. Now i got a real picture of social media marketing. Thanks a lot for taking time to write such a great article.

  23. Hussain Namous
    May 4, 2018 at 8:09 am · Reply

    This is a very informative article that was a good read. I learned a lot about marketing and how much time and effort one must put in to market a brand. Marketing is the answer to every problem. The more people know about your service, the more popular it becomes. If you want to start a business, I highly recommend that you read this very informative article.

  24. Olufisola Agboola
    May 4, 2018 at 9:10 am · Reply

    Interesting. So, social media provide great platforms to get interactive with customers. One can even say they enable brands and organizations to socialize with customers so that both are pals instead of relating in a dull buyer-supplier mode. If you consider the cost effectiveness, ease of entry with virtually no barriers, and the ease of operation, you will realize that, in today’s world, social media marketing should not be ignored by any business.

  25. UMA
    May 4, 2018 at 10:24 am · Reply

    Since due to increase digitalized, technology people are opting for social media marketing. For this this article is very useful and I understood clearly everything without struggle. Facebook, Reedit, Integra, Quora, Twitter, YouTube which are the social media sites through which any one can market and from this article it is easy to know how to do.

  26. mariappan
    May 4, 2018 at 10:53 am · Reply

    it is easy to see or market the products in social media marketing. Because everybody today has a mobile phone with latets sim technology. ie 4G 5G. And the social media apps are available in their mobiles easily. They can easily connect, upload, browse and buy a product through the apps. But in maintaining the quality is somewhat difficult.

  27. Andres
    May 4, 2018 at 11:30 am · Reply

    Like the article clearly stated, social media marketing offers a lot of benefits for your company especially if you are an entrepreneur. Online marketing is incredibly favorable for people that want to kickstart their dream business because you don’t have to go through the old, and sometimes expensive ways of marketing. The staggering amount of users on the current social platforms guarantees worldwide exposure of the products or service that you are offering.

  28. Judy Workman
    May 4, 2018 at 12:02 pm · Reply

    A marketer now needs social media. It allows you to connect to a lot more real people. It lets people get to know you and trust you. You can link your social media page to your website and that helps your business to connect with more people. This article explains social media and business well.

  29. boone dig
    May 4, 2018 at 9:43 pm · Reply

    i love the comments and i’m impressed with the ratings.
    i will also like to explain what social media marketing is:Social Media Marketing is a new and upcoming method of advertising. The advertisements of the future are going to be using SMM to market their product(s), using social media. With Social Media Marketing you can better target your core audience, bringing in more views and thus more revenue. Anyone that is interested in advertising should immediately start looking into Social Media Marketing. You have more control over not only who views your advertisement, but where they view it from. Most consumers are more likely to pay attention if your ad is marketed wisely.

  30. boone dig
    May 4, 2018 at 9:45 pm · Reply

    it is easy to see or market the products in social media marketing. Because everybody today has a mobile phone with latets sim technology. ie 4G 5G. And the social media apps are available in their mobiles easily. They can easily connect, upload, browse and buy a product through the apps. But in maintaining the quality is somewhat difficult.

  31. k.chandrasekaran
    May 5, 2018 at 1:44 pm · Reply

    It is well said in the above article that the modern business is mostly grow and depend on social media for its marketing. It is a powerful and cheap method to adopt to get the desired result to stay in one’s business. As there are number of site available for free search what ever information required about a product or service one has to go the internet and select his own favourite site and search the information to satisfy himself before making any decision. I used to search in youtube before buying any new product its working method its acceptable from the public which will be guiding to proceed or not. In this above it is well explained and useful too.

  32. Gfrea
    May 7, 2018 at 9:59 am · Reply

    SEO become most important term in search engine.Most specific keywords and terms are extract from the SEO technique.SEO technique is otherwise known as search engine optimisation.Nowadays most consumers spend tjheir time in browsing datas that data’s should be precise and valuable.As a result online business focusing towards Large audience .SEO became the most popular techniques at modern times. Online Business became the most popular business nowadays.

  33. Mashar
    May 24, 2018 at 5:05 am · Reply

    This article is great as it sheds light on the benefits of social media marketing. A company or website that is yet to utilize the benefits of social media marketing is still lingering in the dark ages. Social media websites such as Facebook, Twitter and Reddit are great ways to introduce that “human” aspect of the company. These platforms facilitate constant communication. As a result, social media sites promote the development of a working relationship between the brand and the clients. Furthermore, through websites such as Facebook, repeat clients, and potential clients get to ask questions, inquire more about a product, or simply learn more about a company. In today’s world, social media marketing is a must-have.

  34. Sandra
    May 24, 2018 at 8:41 am · Reply

    Fantastic article. I noticed that some companies don’t pay attention on social marketing, like it’s not important, but most of us spend so much time using social networks that it is must to have great social marketing. First thing that I do when I want to find something particular is to go on Facebook, type few words in search box and try to find it, and if I don’t see the thing I want I get very frustrated. So this article just shows me that I’m right for thinking that everybody needs to be present everywhere. This could be useful for companies that recently launch, but also for new ones that is coming.

  35. Anthony Nelson
    May 24, 2018 at 3:32 pm · Reply

    Hi Ajay, this is a great blog post. Reaching out to your target audience and ensuring there is brand awareness is such an insightful thing. Many businesses and organizations have made their presence felt and products discovered through these powerful techniques. Social media marketing still remains a very important aspect when it comes to owning a website and it’s high time we truly embrace the spirit of marketing through the web. SMM and SEO go hand in hand in making an organization successful and brands be known to masses across the globe. Thanks a lot
    I look forward to reading more of these articles in the future

  36. Hernan A.
    May 25, 2018 at 9:10 pm · Reply

    This article reminds me of a lot of things that are critical to the online success of my business. I already knew most of the tips on how to utilize social media in promoting my business, but often, I am drowned in the intricacies of running a business that I often fail to remember and implement these simple tips. Social media marketing is definitely very useful if I want to make my business brand known to a lot of potential customers. Hence, I should be employing the abovementioned online marketing strategies and tactics. I guess anyone with a keen business mind would surely agree with me that social media really provide valuable business opportunities. Indeed, this article refreshes my knowledge about social media marketing, and hence, I am grateful that I’ve read it.

  37. Dan A.
    May 25, 2018 at 9:14 pm · Reply

    I already knew most of the tips on how to utilize social media in promoting my business, but often, I am drowned in the intricacies of running a business that I often fail to remember and implement these simple tips. Social media marketing is definitely very useful if I want to make my business brand known to a lot of potential customers. Hence, I should be employing the abovementioned online marketing strategies and tactics. I guess anyone with a keen business mind would surely agree with me that social media really provide valuable business opportunities. Indeed, this article refreshes my knowledge about social media marketing, and hence, I am grateful that I’ve read it.

  38. Dan A.
    May 25, 2018 at 9:44 pm · Reply

    This article reminds me of the things that I should be doing as a business owner, but seldom do. I already knew most of the tips on how to utilize social media in promoting my business, but often, I am drowned in the intricacies of running a business that I often fail to remember and implement these simple tips. Social media marketing is definitely very useful if I want to make my business brand known to a lot of potential customers. Hence, I should be employing the abovementioned online marketing strategies and tactics. I guess anyone with a keen business mind would surely agree with me that social media really provide valuable business opportunities. Indeed, this article refreshes my knowledge about social media marketing, and hence, I am grateful that I’ve read it.

  39. Raquel
    May 29, 2018 at 5:49 pm · Reply

    This article is very straight to the point and gives accurate description on how will you use the social media marketing to attract potential clients which now becoming more and more popular for commercial use. It moves fast and gives the website owners instant answers to their questions regarding this. It explains that the more you do social media marketing, it will give more opportunities to have a name is this business. The importance of social media marketing is well explained and the website can be easily read and navigate too. I would definitely recommend this to my friends.

  40. Drell Torres
    May 30, 2018 at 12:53 pm · Reply

    I agree with these statements that one the main benefits of social media marketing is that “Businesses are able to gather consumer feedback in real time without investing resources. It creates a win-win scenario since the company gets to know about their customers’ wants and needs while the consumers get better products as a result.” Great article, this would be very helpful in educating everyone about how Social Media Marketing works and how it affects our industry today.

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