Jun 18

What Is Thin Content? A Beginner’s Guide

Thin content is content that doesn’t contribute anything of value to your website. Thin content is bad for both your users and for the rankings on search engines. A good SEO strategy would focus on improving and optimising your content for a long tail funnel or attracting a large amount of trafic. A quick SEO audit should immediately help identify weak or thin content and any other content related issues. These are some of the most common types of thin content:

Depending on who reads your website’s content, the definition of “stating the obvious” could be different than what you’d expect.

If your website’s readers tend to be people who are experienced in a particular field, stating the obvious could refer to things that most people outside of the field are unfamiliar with but are apparent to people who work in the field.

Repetitive Content

Repetitive content is a surefire way to reduce traffic to your website and decrease sales. Here are some examples of repetitive content:

  • If you do not properly incorporate keywords into your content, the words and phrases are likely to appear repetitive. If two sentences or paragraphs discuss the same thing in different words, this is repetitive content.
  • In some cases, repetitive content uses the same sentence or paragraph more than once in the article.

Doorway Pages

Doorway pages are pages that direct traffic from one of your pages to another. Here’s how you can tell if one of your pages is a doorway page:

Problems Unique To Doorway Pages

  • Doorway pages that automatically redirect potential customers to another page are almost guaranteed to annoy them, and it could even cause them to mistrust your website. In fact, if the doorway page begins to redirect them to another site, they may close their browser before the redirection even occurs.
  • If the doorway page has no useful information, many people won’t even click on the link to the page that you want them to visit.
  • If the keyword count on the doorway page is high enough, the page could be taken down by Google.

Duplicate Content

Even if you have rights to the content that has been written by someone else, using it on your website is a form of thin content if it has been posted anywhere else online. These are some of the best ways to detect copied content on your site:

  • Copyscape: Copyscape scans all publicly available content to look for duplicate content on your page. The tool is free to use. Unlike some of the other duplicate content detection tools, Copyscape highlights all of the duplicate content on your page. It also tells you what percentage of the content has been copied.
  • Small SEO Tools: Small SEO Tools offers a very popular plagiarism checker, and it is very accurate. However, this tool can only check 1,000 words at a time.
  • Grammarly: While the Grammarly app is available for free, you’ll have to pay to have access to their plagiarism detection tool. Not only does the tool look for copied content, but it also can analyse your website’s content to ensure that none of it contains grammatical errors.

Duplicate Content Google Webmaster

Spun Content

Spun content has concepts that are the same as the concepts on other websites, but the content is not plagiarized. However, it’s essential that all of the content provides unique information. Here are a few ways to detect spun content:

  • Research the topic and determine if other websites give readers the same information.
  • Spun content is often poorly written.
  • Even though the spun content is not plagiarised, there can be small sections of spun content that coincide with other work.
  • In some cases, spun content is created by a software program.T his will cause the content to appear jumbled.

automated content at DuckDuckGo

Poorly Written Content

There are many reasons why your readers could consider your website content poorly written. These are some of the most common causes of poorly written content:

  • If your content contains a lot of grammatical errors, almost all of your readers see that it is poorly written.
  • Content that is poorly organised will be considered poorly written.
  • If it contains awkward phrasing, it is likely to be considered poorly written.
  • Content that is very dry is likely to be considered poorly written.
  • Content that has a large number of sentences with passive voice is likely to be considered poorly written.
  • The length of a page does not have any impact on whether it is considered thin content or poorly written.

Affiliate Pages

Some affiliate marketers who don’t have a lot of experience don’t include very much content along with affiliate links. Not only is this an example of thin content, but very few (if any) people will click on the affiliate links.

As a result, they are unlikely to be profitable for you. If you have affiliate site(s), it’s important to make sure that the affiliate links only account for a tiny fraction of your website’s content.

People who have little to no experience with copywriting and web design are especially likely to produce thin content. Also, there is search engine optimisation services that work too quickly to do enough research on the topics that you need on your website. This can cause them to produce thin content.

Thin Content Impact On Google Search Rankings

If there is thin content on your website, your site could go from being in the top ten search results to being too far back in the search results for people to find your page. There are several reasons why thin content can be damaging to your search rankings.

Thin content will reduce the amount of traffic that your website receives, and search engines reduce the search rankings of sites when they see that they aren’t getting a lot of traffic.

Since thin content tends to be not as well-written as more valuable content, Google might reduce your search rankings due to poor writing on your site. However, there’s another reason why thin content damages your search rankings, and you’ll learn more about it later in this article.

Does Google Penalize Websites For Having Thin Content?

Google penalizes websites with thin content by reducing their search rankings. If you have thin content on your website, it’s more likely than ever that Google will find it. Google Panda is now part of Google’s core algorithm that determines the search rankings of websites.

Luckily, Google’s webmaster will let you know if the thin content is found on your website. Google notifies you by email. If you feel that the message was have been sent in error or you have made the necessary changes to your website, you can request a review of your website. If the thin content is not on your website, your search rankings will improve.

Other search engines

Not only will thin content cause your search rankings with Google drop, but your search rankings with other search engines will drop as well. Many other search engines have formal policies against thin content, and some of them can enforce this guideline effectively.

Furthermore, other search engines have policies regarding lowering the search rankings of low-traffic websites and lowering the search rankings of poorly written sites. A drop in your search rankings with Yahoo and Bing can cause serious reductions in the amount of traffic that your website gets.

What Should You Do If You Find Thin Content On Your Website?

If you find thin content anywhere on your website, you need to examine your entire site for thin content. Not only should you examine your full website, but you should have someone else look at your website too. If possible, an SEO company should review your site.

If you hire an SEO specialist to get rid of your site’s thin content, it’s important to make sure that removing thin content is part of their SEO checklist. Many monthly retainer SEO packages include a highly detailed search for weak content. Here are some tips that can help you find the right search engine optimisation experts:

  • Make sure that they have had a lot of experience in the field.
  • Make sure that they have quality content on their site.
  • If you’re able to, look at examples of their previous work.
  • Read online reviews of the company that you’re considering.
  • If you can, talk to the search engine optimisation experts in person.

Is There Any Use Of Pages With Thin Content?

If you find thin content on your website, do not try to repurpose it for email marketing, blog posts, or any other form of marketing. If you do this, prospective customers will be just as put off as if they found the thin content on your website. You should entirely scrap the thin content.

About The Author

Ajay Chavda is the co-founder of Weboptimizers, an SEO agency in Melbourne and has been involved with SEO for over 15 years. Between the digital properties and security forums he has managed, his articles have been read by approximately 50 million unique visitors.

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